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[ecrea] cfp 4th International Conference of Young Scientists of the "Challenges of New Media" series.

Wed Oct 10 17:11:41 GMT 2012


Invitation:
Institute for Media Education and Journalism at Cardinal Stefan Wyszynski University in Warsaw cordially invites you to the 4th International Conference of Young Scientists of the "Challenges of New Media" series. This time the theme of the conference is "The virtual market - the advertising, marketing and promotion on the Internet." Where: Warsaw, Cardinal Stefan Wyszyński University Campus, 5 Dewajtis Street
When: 5-6 December 2012
Conference website: http://www.wyzwania4.like.pl
The conference is the 4th edition of the "Challenges of New Media" series organized by the Institute for Media Education and Journalism. This time the conference refers to the various applications of the Internet in marketing communications, brand and image building, promotion etc. The conference fee includes conference materials, a certificate of participation in the conference and a copy of the original publication, lunch on the day of the conference. HOWEVER, IT EXCLUDES THE COSTS OF ACCOMMODATION AND TRAVEL. In case of a withdrawal from participation, you can apply for a refund of a registration fee for maximum 14 days before the conference.
THEMES
Among media experts there is constantly an animated debate on the nature of the Internet, online communication, and changes that the Internet causes in our daily lives. The essence of the Internet is the communication that takes place on many levels and with the use of different techniques. The potential that lies in the communication capabilities of the Internet, was recognized by the experts in the field of public relations, advertising and marketing, who used it to build brand awareness and raise its supporters. At the same time, however, there have been cases where the power of the Internet led to serious branding crises of companies and products. At the same time we are not talking only about the typical Internet advertising and Web sites, business cards representing institutions (which, by the appropriate positioning fight for the top position in search engines). The enormous potential in this regard, lies also in the social media, blogs, and applications. Internet strategies, campaign planning, consumer behavior - it all becomes the object of the increased and deeper research. The Internet is becoming the recruitment space and attraction to potential employers. It is a place of animated activities of religions, churches and religious associations. It simply becomes a virtual marketplace of products, and also of ideas and opinions.
All these issues will be the subject of our conference deliberations.
The main thematic areas:
- Branding on the Internet
- Branding crises on the Internet: the genesis, prevention, resolution
- Ethics of public relations and marketing on the Internet
- Analysis of successful and unsuccessful internet campaigns
- The Internet in the promotion of health and medical services
- Non-standard forms of internet marketing (wiki tools, Google, games, podcasts, etc)
- Psychology of consumer behavior on the Internet
- Mobile marketing
- PR and marketing in social media and the blogosphere
 Participants:
First and foremost, young scientists-students, doctorates and research workers owning the doctorate degree are welcomed to take part in the conference. Please send your applications until 10 November 2012 at (magdalena.butkiewicz007 /at/ gmail.com), the conference secretary’s e-mail address. The detailed program would be arranged until 20 November 2012, on the basis of the sent forms and speakers would be promptly informed about it. The message would also include the rules of text editing, designed for the publication in the post-conference collection. The conference charge, 50 euro, must be paid until 25 November 2012 (BRE S.A. 21 1140 1010 0000 3670 1200 1005). Organizers reserve the right to the selection of the sent topics. The frame-program encompasses the plenary session (in the morning) and the parallel panel sessions (in the afternoon). Publishing the reviewed volume, which would be the fruit of the conference, is also planned. It would be a traditional book or/and e-book on the CD with ISBN number. The full versions of essays can be sent on Magdalena Butkiewicz’s e-mail,(magdalena.butkiewicz007 /at/ gmail.com), to 31 December 2012 or personally in an electronic version in the day of the conference.
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