[ecrea] CFP: Public Relations as an institutional process

*Call for Papers for Special Section in Public Relations Inquiry *

* *

*Public Relations as an institutional process*

The relations between organizations and society are at the heart of 
public relations. Therefore, an appreciation of structural conditions is 
central to the analysis of public relations practice, and explanations 
for its existence. Yet insights into institutional conditions are rarely 
incor­porated into the study of public relations, leaving the field both 
theoretically and empirically under-developed.

This Special Section aims to enrich public relations theory by 
harnessing recent devel­opments in neo-institutional theory. We invite 
original papers resting on empirical analysis dealing with, or relating 
to, one of the following streams:

· How does (or has) the practice of public relations spread across 
different types of organizations and organizational fields; and how does 
it operate as an institutional practice? (DiMaggio & Powell 1991; Scott 
2008)

· How is public relations involved in the diffusion and implementation 
of other insti­tutional forms into organizational behaviour? 
(Czarniawska & Sevón 1996, 2005)

· How is public relations involved in institutional change – how do 
institutional norms, rules and ideas emerge, change and die? (Lawrence 
et al 2009; Thornton et al. 2012)

This call has been written for /Public Relations Inquiry 
/http://www.uk.sagepub.com/journals/Journal202052 by Magnus Fredriksson, 
Josef Pallas and Stefan Wehmeier who will collaborate with the Editors 
in the development of the Section. Submissions should be uploaded on the 
website and clearly identified as ’Special Section: public relations as 
an institutional process’ by 1 October 2012. The Special Section will be 
published in volume 2(3) 2013.

http://pri.sagepub.com/content/1/2/224.full.pdf+html .

Please feel free to distribute this call to those you think might be 
interested and please don’t hesitate to contact anyone of us if there 
are any questions.

Magnus Fredriksson, University of Gothenburg 
(magnus.fredriksson /at/ jmg.gu.se) 
<mailto:(magnus.fredriksson /at/ jmg.gu.se)%3cmailto:(magnus.fredriksson /at/ jmg.gu.se)>

Josef Pallas, Uppsala University (josef.pallas /at/ im.uu.se) 
<mailto:(josef.pallas /at/ im.uu.se)%3cmailto:(josef.pallas /at/ im.uu.se)>

Stefan Wehmeier, University of Salzburg (stefan.wehmeier /at/ sbg.ac.at) 
<mailto:(stefan.wehmeier /at/ sbg.ac.at)%3cmailto:(stefan.wehmeier /at/ sbg.ac.at)>

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MAGNUS FREDRIKSSON

Senior lecturer

UNIVERSITY OF GOTHENBURG

Department of journalism, media and communication

Box 710, 405 30 Göteborg
Tel: +46-31-786 4998

http://jmg.gu.se/english/contact/co-workers/fredriksson_magnus

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