[ecrea] cfp: The International Journal on Media Management

 Call for Papers

The International Journal on Media Management



Call for Papers



Focus issue on Managing Public Service Broadcasting in the 21st Century



Deadline: August 20, 2012



Editors
Bozena I. Mierzejewska, University of St. Gallen, Switzerland

Dan Shaver, Jönköping International Business School, Sweden



Today the challenges entailed in redefining and repositioning public 
service broadcasting (PSB) is a key dimension of media industry and 
social policy around the globe.



The editors are inviting submissions based on empirical research 
relevant to PSB / PSM in its varied contexts and conditions. Comparative 
research is of particular importance given the interest in whatever can 
be generalizable. Research may focus on the PSB / PSM in various 
formulations: as a market sector, an orientation and approach, an 
organization or institution, an industry, a typology or other 
categorization schema based on selected variables, etc. Submissions 
should emphasize dimensions, aspects and implications of specialized 
importance for media management and economics.



Establishing core ingredients for a pubic service mandate (or remit) is 
always fundamental because it requires determining exactly what PSB is 
supposed to do and be in support of educational advancement, audience 
news and information needs, and enriching a society’s cultural, and 
social life. Agreeing on the best means of financing to secure the 
needed degree of economic stability while guarding against detrimental 
influences, explicit or hidden, from the market and the state, and at 
the same time achieving sufficient popular support to ensure legitimacy 
is a complex task. Certainly, digitization, nonlinear online media, and 
the TV switchover from analogue broadcasting are at the root of enormous 
challenges affecting PSB everywhere. This is at the heart of 
controversies about PSB companies transitioning to become public service 
media (PSM) operators, which have triggered stiff opposition due to 
concerns about limiting opportunities for commercial development in 
online markets. Other factors of shared importance include audience 
fragmentation, the impact of globalization in areas such as format 
trade, trends in merger, acquisition and consolidation, escalating costs 
for copyrights and the impact of piracy, the fight over which genres of 
content are appropriate for which sectors, etc.



Of course the degrees to which these and other issues impact a domestic 
market varies. Overall economic conditions are a factor. The size and 
composition of the population– how large the majority, how many 
minorities, the relative concentration of wealth, etc. are also 
important. Demographic considerations are of growing importance and vary 
across regions. Geography is a factor, given the technical requirements 
for universal provision of broadcast services wherever that principle is 
prioritized. Political history and related social experience is a major 
factor. In much of Eastern Europe and many countries in Asia and Africa 
the idea of a ‘public service’ system is difficult for politicians and 
publics to differentiate from the too familiar legacies of state 
broadcasting. Thus, many variables that challenge the creation, 
development, or revitalization of PSB are particular to a category of 
typical conditions or comparative stages of the domestic environment. 
The challenges in comparing what PSB is, how it is positioned, the 
ingredients for its mandate, operational arrangements, its governance 
and financing are complex and diverse. It isn’t possible to discuss this 
usefully without accommodating complexity and difference, but neither is 
discussion all that useful without highlighting similarities and 
searching for whatever is generalizable.



Authors are encouraged to submit their work for considerations via the 
journals on-line submission system http://mc.manuscriptcentral.com/hijm.



For full submission details, please go to Journal’s home page 
http://www.mediajournal.org and click on “About – Submissions”.


Submission deadline: August 20, 2012.




You are also welcome to express the intention to submit by sending an 
email to (jmm-journal /at/ unisg.ch) by June 10, 2012. The expression of 
interest is completely optional and does not constrain the submission of 
manuscripts.

----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------