[ecrea] NEW BOOK: Tenir le CAP de vos communications en entreprises

NEW BOOK: "Tenir le CAP de vos communications en entreprises: Pour une

performance optimale dans vos réseaux humains et techniques"

"Staying on the course of your corporate communications: towards an
optimized performance of your human and technical networks"



AUTHORS: François Lambotte&  André-A Lafrance
EDIpro (http://www.edipro.info/tenir_cap_communication_descriptif.html)
Isbn : 978-2-87496-129-8


Just as a sailing boat holds its course, the company must reach its goals
in terms of communication and perform better than its competitors in all
conditions possible. With an aging workforce and the increasing
competition for expertise, managers discover that, before keeping a
positive contact with consumers and investors, it must first be
established, preserved and developed with workers or employees.

 In this book, François Lambotte and André-A. Lafrance propose a practical
model of analysis and intervention on human and technical networks of
communication giving life to the company. This network approach provides
an analysis of communications at the micro level of interpersonal
communication to the macro level of the enterprise as a whole. The
analytical program is supplemented by a program of actions detailing the
planning, budgeting and evaluation of the intervention project.

FRENCH SUMMARY

"Tenir le CAP de vos communications en entreprises: Pour une performance
optimale dans vos réseaux humains et techniques"

Comme le voilier tient son cap, l¹entreprise doit atteindre
ses objectifs en matière de communication et doit être performante par
rapport aux concurrents dans toutes les conditions possibles. Avec le
vieillissement de la population active et la chasse aux expertises, les
gestionnaires découvrent qu¹avant de garder un contact positif avec les
consommateurs et les investisseurs, il faut avant tout s¹assurer de le
conserver et de le développer avec ses travailleurs ou collaborateurs.

Dans cet ouvrage, François Lambotte et André-A. Lafrance proposent un
modèle pratique d¹analyse et d¹intervention sur les réseaux humains et
techniques de communication donnant vie à l¹entreprise. Cette approche
en réseau offre une analyse des communications du niveau micro de la
communication interpersonnelle jusqu¹au niveau macro de l¹entreprise
dans sa globalité. Le programme d¹analyse est complété par un programme
d¹intervention détaillant la planification, la budgétisation et
l¹évaluation du projet d¹intervention.

About the authors
François LAMBOTTE is an Engineer and a Doctor of Management Science, a
Professor of Organisational Communication at the Catholic University of
Mons (FUCaM), and a member of LASCO (UCL). His research generally focuses
on Internal Communication. François Lambotte is particularly interested in
problems concerning the construction of meaning and coordination in small
structures (virtual teams, project teams and SME). He is the author, or
co-author, of several scientific and practical articles and books on
Communication and Management.(Belgium)



André-A LAFRANCE is the author of fifteen books on corporate
communications and teacher for over 35 years at the University of
Montreal. He was invited to provide courses in academic institutions in
Belgium, Bulgaria, Egypt, France and Vietnam.

_________________________________________________________________
François Lambotte, PhD
Chargé de cours de communication organisationnelle
département de Sciences politiques, sociales et de communication
FUCaM (Facultés universitaires catholiques de Mons)
151, chaussée de Binche
7000 Mons
065/323.303
(francois.lambotte /at/ fucam.ac.be)

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