[Commlist] New book: Authenticity and social media

Allan S. Taylor is pleased to announce the launch of my new monograph 
*Authenticity as Performativity on Social Media *available now on 
Palgrave Macmillan/Springer. The book provides a new critical framework 
for usage of the word authentic in relation to social media and calls 
for more discussion on the usage of the term authenticity in cultural 
studies more generally. A summary is below:
*
*
*Authenticity is a highly-prized concept on social media, but given the 
history of the term, has it been adequately scrutinised? This book 
provides an alternative definition of authentic social media practice 
and suggests that, rather than being an achievable ideal, authenticity 
reveals itself as an unrepeatable temporary interval.

Applying a post-structural lens of performativity, Taylor analyses the 
resurgence of the authentic as a cultural trend and argues that the 
professionalisation of social media has given rise to a ‘neoliberal 
authentic’ that equates productivity with self-actualisation, 
questioning whether society should present this as a cultural ideal.

Using a new critical framework, Taylor recontextualises authenticity in 
a variety of social media practices. This includes authentic 
self-representation, authentic influence and its effect in influencer 
culture, as well as meme production as an attempt to find authenticity. 
Part-reader, part-manifesto, the book asks readers to reappraise 
authenticity and provides a working definition for future practice.


---------------
The COMMLIST
---------------
This mailing list is a free service offered by Nico Carpentier. Please use it responsibly and wisely.
--
To subscribe or unsubscribe, please visit http://commlist.org/
--
Before sending a posting request, please always read the guidelines at http://commlist.org/
--
To contact the mailing list manager:
Email: (nico.carpentier /at/ commlist.org)
URL: http://nicocarpentier.net
---------------