[ecrea] new book - Transcultural Communication

Please find below some information on my latest book “Transcultural
Communication”. It is about the possibilities and limits of
cross-cultural communication in an increasingly mediatised and
globalised world - and might be of interest for some on this list.

The first chapter can be downloaded for free from my web site
(http://www.andreas-hepp.name/hepp_2015_introduction-2.pdf).

Best wishes,


Andreas Hepp


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Transcultural Communication
by Andreas Hepp

In “Transcultural Communication”, Andreas Hepp provides an accessible
and engaging introduction to the exciting possibilities and inevitable
challenges presented by the proliferation of transcultural communication
in our mediatized world.

- Includes examples of mediatization and transcultural communication
from a variety of cultural contexts
- Covers an array of different types of media, including mass media and
digital media
- Incorporates discussion of transcultural communication in media
regulation, media production, media products and platforms, and media
appropriation

“...a masterly account of processes that we all experience in our
everyday lives. For those of us who write, teach, and speak about the
ever-changing processes of cultural exchange and fusion in the age of
global communication, this book is a perfect guide.” - Marwan M. Kraidy,
University of Pennsylvania, USA

“Transcultural Communication is a significant scholarly contribution to
the field and will be extremely valuable for both students and
researchers.” - Daya Thussu, Professor of International Communication,
University of Westminster, London, UK


Table of Contents

1 Introduction

2 Approaches to Transcultural Communication
2.1 Consequences of Globalization
2.2 Postcolonial Critique
2.3 Methodological Reflections
2.4 Integrative Analyses

3 The Regulation of Transcultural Communication
3.1 Global Commercialization and Communicative Infrastructure
3.2 State Regulation
3.3 From the Free Flow of Communication to the Regulation of Globalization
3.4 The Global Governance of Media

4 The Production of Media and their Transcultural Contexts
4.1 The Cultures of Production within Global Media Businesses
4.2 The Transculturality of Journalistic Practice
4.3 Alternative Forms of Media Production
4.4 Media Cities as Transcultural Locations

5 The Transculturality of Media Products
5.1 Hollywood, Bollywood, and Nollywood
5.2 The Import of Programs and the Adaptation of Formats
5.3 The Articulation of News
5.4 Media Events

6 The Appropriation of Media and Transculturation
6.1 The Appropriation of Media as Cultural Localization
6.2 Media Disjunctions in a Mediatized Everyday World
6.3 Communities and Communitization
6.4 Media Identity and Citizenship

7 Perspectives on Transcultural Communication

Acknowledgements
References
Index





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