[ecrea] new book - global communication:theories, stakeholders, and trends

New Book

GLOBAL COMMUNICATION:THEORIES, STAKEHOLDERS, AND TRENDS (Wiley, 2014, 
4th edition). 326 pages. ISBN 9781118622025. This fully revised edition 
is the definitive text on multi-national communication and media 
conglomerates.

Book Synopsis:

The book examines in detail how global media stakeholders, particularly 
CNN, the BBC, AP, Reuters, Euronews, and Al Jazeera influence audiences 
and policy-makers alike. Issues covered in detail are analysis of the 
Arab Spring uprisings, the phone hacking scandal by News Corporation 
employees in the UK, the influence and expansion of Al  Jazeera, plus 
four commissioned chapters by leading media experts. These chapters 
cover Asia, the Middle East, Europe, and public diplomacy.

An online Instructor’s Manual, including test banks and student 
activities, can be found at www.wiley.com/go/mcphail. The book is also 
available digitally as an E-TEXT.

About the Author:

Dr. Thomas McPhail is a professor of Media Studies and a Fellow in the 
Center for International Studies at the University of Missouri-St. 
Louis. He serves as a media analyst for a number of global media 
outlets. In 2009 he also published with Wiley DEVELOPMENT COMMUNICATION: 
REFRAMING THE ROLE OF THE MEDIA. ISBN 9781405187954.



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