[ecrea] New Book by Maggie Scammell

M. Scammell, Consumer Democracy: The Marketing of Politics. Cambridge University Press, Feb 2014
Hardback and paperback:www.cambridge.org/politics


This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to “proper” political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key – the type of political marketing will be affected by the conditions of competition.




---------------
ECREA-Mailing list
---------------
This mailing list is a free service from ECREA and Nico Carpentier.
--
To subscribe, post or unsubscribe, please visit
http://www.ecrea.eu/mailinglist
--
ECREA - European Communication Research and Education Association
--
Postal address:
ECREA
Chaussée de Waterloo 1151
1180 Uccle
Belgium
--
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
---------------