[ecrea] New book: Mood of Information

My new book has arrived in shiny hardback and is now available for

purchase. It is somewhat enigmatically titled "The Mood of
Information: A Critique of Online Behavioural Advertising ". The blurb
on the back says:

"The Mood of Information explores advertising from the perspective of
information flows rather than the more familiar approach of symbolic
representation. At the heart of this book is an aspiration to better
understand contemporary and nascent forms of commercial solicitation
predicated on the commodification of experience and subjectivity. In
assessing novel forms of advertising that involve tracking users? web
browsing activity over a period of time, this book seeks to grasp and
explicate key trends within the media and advertising industries along
with the technocultural, legal, regulatory and political environment
online behavioural advertising operates within.

Situated within contemporary scholarly debate and interest in
recursive media that involves intensification of discourses of
feedback, personalization, recommendation, co-production,
constructivism and the preempting of intent, this book represents a
departure from textual criticism of advertising to one based on
exposition of networked means of inferring preferences, desires and
orientations that reflect ways of being, or moods of information."

Mark Poster reviewed it, commenting:
"The confusing yet omnipresent world of digital media require analysis
of specific sites and types of content. One could do no better than
turn to Andrew McStay's The Mood of Information to learn about some
fascinating yet troubling developments in the region of "behavioural
advertising," the tracking of marketing activities by consumers. I
endorse this volume for those interested in the reconfiguration of
privacy that its topic explores."

If your interest is piqued, the link to the publisher's page is:
http://tinyurl.com/3bhjn8t

The introductory chapter is available from http://tinyurl.com/6jm9om8

Do also drop me a line at (mcstay /at/ bangor.ac.uk) if you're looking at
similar sorts of stuff and would like to get together on a project.

Best,
Andy


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