[ecrea] Canadian Media Research Consortium (CMRC) report

Today, the Canadian Media Research Consortium (CMRC) releases its latest =

report showing that, even with the growing importance of social media, =
the mainstream media have retained the confidence of most Canadians.

The fourth in the CMRC=92s series of reports on Canadian news habits, =
Even in the Digital Era, Canadians Have Confidence in Mainstream News =
Media, shows that nine out of ten Canadians consider the traditional =
news media to be reliable and trustworthy.  Social media and other =
information websites are now used by many Canadians for news alerts and =
alternative perspectives but established news brands continue to be the =
gold standard for verification.

These findings are good news for traditional journalism but the =
established media also face significant challenges as news consumption =
habits change, new sources of information proliferate and novel forms of =
journalist-citizen collaboration emerge.  Public confidence in =
traditional journalism is an important resource in this process of =
adaptation to new audience expectations and demands.

To report more of the CMRC report, click on the attachment or visit =
http://mediaresearch.ca/en/projects/trust_report.htm

For further information, contact my colleague Prof Fred Fletcher at =
(fred_fletcher /at/ sympatico.ca)

Regards,

Alfred




Alfred Hermida: Assistant Professor
The School of Journalism | University of British Columbia
6388 Crescent Road | Vancouver | BC | V6T 1Z2

Contact: (alfred.hermida /at/ ubc.ca) | (+1) 604 827 3540
Web: http://www.journalism.ubc.ca | Blog: http://www.reportr.net=20


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