[ecrea] New issue - Journal of Advertising

*Journal of Advertising

*http://advertising.utexas.edu/ja

*Vol. 40 No. 1 Spring 2011
*
*Evaluating the Multivariate Beta Binomial Distribution for Estimating
Magazine and Internet Exposure Frequency Distributions
**Yunjae Cheong, John D. Leckenby, and Tim Eakin
*
*Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and
Advertising Evaluations
**Stefano Puntoni, Joelle Vanhamme, and Ruben Visscher
*
*Mitigating the Effects of Advergames on Children: Do Advertising Breaks
Work?
**Soontae An and Susannah Stern
*
*Explaining and Articulating the Fit Construct in Sponsorship
**Erik L. Olson and Hans Mathias Thjomoe
*
*Increasing Power and Preventing Pain: The Moderating Role of Self-Construal
in Advertising Message Framing
**Yongjun Sung and Sejung Marina Choi
*
*Understanding Consumer Conversations Around Ads in a Web 2.0 World
**Colin Campbell, Leyland F. Pitt, Michael Parent, and Pierre R. Berthon
*
*Articulating a New Framework for Visual Metaphors in Advertising: A
Structural, Conceptual, and Pragmatic Investigation
**Lampros Gkiouzepas and Margaret K. Hogg
*
*Personification in Advertising: Using a Visual Metaphor to Trigger
Anthropomorphism
**Marjorie Delbaere, Edward F. McQuarrie, and Barbara J. Phillips
*
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All members of the American Academy of Advertising receive a subscription to
The Journal of Advertising as part of their dues. To join, visit
www.aaasite.org.



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