[ecrea] The Promotional Turn - International conference on promotional logics in current societies

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*The Promotional Turn
International conference on promotional logics in current societies*

The International Master’s Degree Programme Media and Global
Communication (MGC) welcomes you to an international one-day conference
on contemporary promotional logics within political, cultural and public
life.

Promotional activities and strategies have gained an important role in
contemporary societies as they circulate rapidly across all sectors of
society. Furthermore, a wide range of people, agencies and institutions
from politicians to dissidents employ promotional strategies to advance
their aims. Hence, this conference will explore contemporary promotional
practices, tactics and logics and ask: How is promotion affecting public
life in democracies? What theoretical and empirical tools are available
for examining promotional logics within political, cultural and public
life? Thus, leading scholars will discuss the rapidly evolving forms of
promotional culture and their implications for society and will also
establish ways of studying promotional culture.

The event is organised in collaboration with the Public, Politics and
Promotion Research Group (P3) in Media and Communication Studies at the
University of Helsinki.

*Date:*Friday, 18 March 2016
*Time:* 9:00 am - 16pm.
*Venue:* Pieni juhlasali / The small hall. The main building of the
University of Helsinki, Fabianinkatu 33, 4th floor.

*Programme*

9.00   Coffee

9.20   Welcome (Mervi Pantti, MGC)

9.30*  Promotional Logics in Media*

Melissa Aronczyk (Rutgers University, USA): /The Inattention Economy:
The promotional logics of distraction/

           Chair: Anu Kantola, comment: Mervi Pantti

10.30*Promotion of Finance *

Clea Bourne (Goldsmiths, University of London, UK): /Hidden Finance,
Organised silence: Communicative strategies in financial market silos/

Chair: Anu Kantola, comment: Markus Ojala

11.30 Lunch

12.30*Promotional Science*

Andy Williams (Cardiff University, UK): /Selling Science? Problems with
science news and public relations/

Chair: Salli Hakala, comment: Esa Väliverronen

13.30*Promotion Enters Politics*

Sigurd Allern (University of Oslo, Norway): /When lobbyists invites
journalists to dance: Promotional professionals in Nordic politics./

           Chair: Salli Hakala, comment: Lotta Lounasmeri

14.30 Coffee

14.45 – 16.00 *Panel: The Promise of Promotion in Communication and
Media Studies *

*       Discussants:*Katja Valaskivi Sigurd Allern, Melissa Aronczyk,
Clea Bourne and Andy Williams. Chair: Anu Kantola

The participation in the conference is free of charge. Refreshments will
be served during the coffee break. Please register by 1 March 2016.

Link to the registration form:
https://elomake.helsinki.fi/lomakkeet/66407/lomake.html

Link to the webpage of the conference:

http://www.helsinki.fi/globalmedia/promotion/index.html

With kind regards,

Yonca Ermutlu, M.A.

Programme Coordinator

Media and Global Communication Master's Programme

http://www.helsinki.fi/globalmedia/

Faculty of Social Sciences/

Department of Social Research /

Discipline of Media and Communication Studies

Unioninkatu 37 (P.O. Box 54)

00014 University of Helsinki

phone +358(0)2941-24845

e-mail: (soc-mgc /at/ helsinki.fi)



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