[ecrea] CFP - Managing Disruptiveness as the New Normal (WPCC)

This is a final reminder, for the CfP for,

MANAGING DISRUPTIVENESS AS THE NEW NORMAL


Westminster Papers in Communication and Culture (Vol 11)

www.westminsterpapers.org


***Revised Proposal deadline: 1 December 2015***

The whole notion of a 'media company' is undergoing reconceptualization.

While the future of media and of media professions are being questioned,

studies on media management and media business observe the

practicalities of media transformations. In a changing digital realm

finding the right business model is only one of many riddles to be

solved by media managers who usually pay little attention to theory. On

the other hand, involvement in media management makes one an active

learner, considering the pace of changes. In this regard modern research

on media management is doubly challenged: at first, scholarship needs to

keep pace with current changes, and second, theory if it is to have

tangible impact needs to be adaptable to the needs and attention spans

of those in the industry.

In this issue we will focus on anything from strategic change and

innovation on a par with culture alongside studies on technology,

audience and leadership. However, to narrow things down, we will look at

current media management practices from the angle of disruption.

A report by the McKinsey Global Institute in 2013 (Disruptive

technologies: Advances that will transform life, business, and the

global economy, McKinsey and Company, May 2013) predicted that the top

four of 12 technologies that would ‘transform life, business and the

global economy’ in the next decade were media technologies: namely

mobile internet; the automation of knowledge work; the internet of

things; and the cloud, underlining the importance of academic studies

that take disruption as a central concern.

Seen in the dimension of the market space sphere of global media

markets, disruptiveness is relative. What is disruptive for the

incumbents may be the normality for the innovators. For example what the

New York Times may now be struggling to cope with is what the Huffington

Post may thrive on. In the Web 2.0 and mobile era when media technology

has enabled the audience to come into play as never before, this

relativity has become even more complicated. With the ubiquity of

innovative technology, disruptiveness may have become the “new normal”

of the media industries. If so, managing disruptiveness will become the

normality of media management.

This issue of WPCC examines these issues from a variety of perspectives:

incumbents, innovators, and/or audiences. We also welcome proposals

covering different national markets or with an international dimension.

Topics may include, but are not limited to:

Audiences and consumption

Changes to revenue models and general issues of newsroom sustainability

Amateurs vs. professionals: the new kinds of news providers and the

multiplatform traditional media

Public service media management in the digital age

The management of creativity

Rebranding strategies of traditional media

Innovative approaches to advertising

Non-profit news

Paying for news online

Political economy of media concentration: incumbents v. startups

Other Details

Proposals are welcome for research articles of 6,000 to 8,000 words and

commentaries (http://www.westminsterpapers.org/about/submissions up to
3000 words) or book reviews (up to 3000 words).

Proposal deadline: 1 December 2015

Deadline for full text submission: 1 March 2016

They can be sent direct editor Anthony McNicholas

((mcnichc /at/ westminster.ac.uk) <mailto:(mcnichc /at/ westminster.ac.uk)>) or via

www.westminsterpapers.org/about/submissions

Anthony McNicholas ((mcnichc /at/ westminster.ac.uk)
<mailto:(mcnichc /at/ westminster.ac.uk)>)

Communication and Media Research Institute

University of Westminster

Harrow Campus

Watford Road

Harrow

Middlesex

HA1 3TP

Westminster Papers in Communication and Culture is published by the

University of Westminster Press (http://www.uwestminsterpress.co.uk)

(contact: (a.lockett /at/ westminster.ac.uk))

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