[ecrea] cfp Designa 2015

(CFP) DESIGNA 2015: IDENTITY
International Conference on Design Research
November 21-22, 2015
University of Beira Interior
Covilhã, Portugal
www.designa.ubi.pt <http://www.designa.ubi.pt>
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Identity reports to the character of things, to the set of
characteristics and attributes that make them both recognizable and
singular. In the field of design, the concept of identity is frequently
used in connection with visual or material differentiation of brands,
goods and services, regularly assuming broader connotations in the
cultural sphere. This is the one that encompasses exhibitions or shows
of products conceived to represent the creative and industrial
capacities of certain sector, community or country. Design’s public
policies are often and almost exclusively established within this field
of expression of national cultural identity in the way its variables
remain and become visible in the artistic creation.

But identity is intimately connected to culture and memory, which means
that, in culture’s anthropological field, identity approaches the
ability to represent, dislocating from the motionless recognition of
tradition to the necessary phenomenology of experience. Design is,
therefore, part of identity and has its own unique characteristics that
respond to people’s restlessness and allow them to recognize themselves
in the contemporary world. This Design serves identities, i.e., it
translates the ability to interpret and depict the character of their
users and addressees.

The issue of identity is quite complex. In general, artists understand
that all identity is an assembly and usually escape from the evidence of
its stereotypical facet, aware nonetheless of the performance of
creation to accomplish certain identities and their communication.
Parallel to the scope of perpetuation, Art has helped to unveil hidden
identities, often celebrating and assisting them in the assumption of
once forgotten centralities. That happens, for instance, with the
symbolic performance of visual representation systems, with the
recovering and adjustment of ancient typographic matrixes or with the
basis of industrial products or building typological sections, when
applied to contemporary functions or in dialogue with nowadays creation
process.

As a cosmogony, a way of seeing and doing things, identity holds many
contradictions. The identification of communities with mass
entertainment and alienation is paramount to the formulation of
identities. The consumption of goods and services and the interaction
with media, videogames and other visual excitement mass media deepen the
empathy and popularity phenomena that call communities to identify with
certain narratives and develop pattern reactions. The culture of
consumption and entertainment is determining to the definition of
contemporary identity. A hybrid identity and tendencially global that
coexists, with a number of variations, with other local identities.

Throughout history, identities have been a source of major conflicts. In
the present moment of great uncertainties it becomes a priority object
of research, by the congregation that operates between, on the one hand,
myths and their representations and, on the other hand, the risks of
vanguard, whose ideological shadows encompass potential paradoxes,
polemics and discussions concerning cultural production. The reflection
on the essence is conditioned by proprieties and depends on context,
language and symbolic, convenes concepts, structures and dynamics that
one must understand. Hence, the search for identity is the pretext for
discussion and gathering aimed by DESIGNA’s fifth edition.
​-
DESIGNA 2015 invites the submission of original communication proposals,
with a seminal propensity, th
​
ought
​​
from and within the connection between Design and Identity, to frame in
one of the following thematic panels:
1.    Communication
2.    Multimedia
3.    Product
4.    Fashion
5.    Theory
6.    Education
The abstract must be submitted until July 24, 2015
​ ​
through the conference’s website
​ - www.designa.ubi.pt​ <http://www.designa.ubi.pt>
.


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