[ecrea] CFP: Audience research in a ‘post-media’ age?

Audience research in a "post-media" age?

Reflections on media-centric and non-media centric approaches to
researching audiences in the 21stcentury

ECREA Audience and Reception Studies Conference 2015
25-27 June 2015,
University of Tartu, Estonia

Deadline for submission: 15th April 2015 <x-apple-data-detectors://1>.
Notification of acceptance: 25 April <x-apple-data-detectors://2>.
Conference Fee - 55 Euros.

As media environments diversity around us, and audiences continuously
commute across a range of different communicative spaces, encompassing a
wide variety of platforms, the centrality of media and its texts in our
analysis of audiences has started being questioned. There is a strong
argument for retaining a focus on texts (and their interpretation) at a
time when it is only too easy to claim that texts are far too fluid, far
too many and far too ambiguous now for 'text' to be retained as a basis
of interrogation in audience studies. Audiences continue to interpret,
listen, receive, produce and share texts and therefore, the media
continues to be central in our endeavour as audience researchers. On the
other hand, a new wave of research in our field argues for a
non-media centric approach to audiences, where there is a shift of focus
from the interpretation of specific texts to the spaces occupied by
audiences, to audiencing being analysed not in response to a particular
genre or format, where the focus on media and reception is replaced by a
focus on spatiality and practices outside of the space in front of the
television screen. This conference seeks to bring together scholars who
advocate a retention of focus on texts and interpretation with scholars
who ask for a non-media centric approach to the field.

We are looking for abstracts from both sides of the media-centric and
non-media centric approaches to audience research. Abstracts could be
theoretical reflections, methodological reflections or conventional
presentations of well-theorised empirical work, as long as the topic
relates to the theme of this conference. Some potential areas we are
looking to address include, but are not restricted to –

•
Non-media centric theoretical approaches to audiences
•
Text-centric theoretical approaches
•
New media, audiences and the role of ‘text’
•
Spaces, places, urban geographies in relation to being audiences
•
Advertising and audiences
•
Cities and audiences
•
Ethics, morality and audiences in an age of converged media
•
Tourism, global flows and transnational audiences
•
Meta reviews or birds’ eye views of the field
•
Empirical and theoretical papers

Keynote speakers

Prof.Triin Vihalemm, University of Tartu, Institute of Social Studies

Prof. Louise Phillips, University of Roskilde, The Department of
Communication, Business and Information Technologies, Dialogic communication


Additional session: Young scholars' short intensive course: Analysing
Dialogue, Participation and Power.

Around the conference, prof Louise Phillips and prof.
PillePruulmann-Vengerfeldt will also host a designated young scholars
seminar looking at the questions of dialogue, participation and power
where the focus will be on prof. Phillips’ Integrated Framework for
Analysing Dialogic Knowledge Production and Communication (IFADIA) which
combinesBakhtin's dialogue theory, Foucauldian discourse analysis
and elements of Action Research and STS.The focus on the course will be
on theorising and analysing forms of participation in terms of
IFADIA'sBakhtinian and discourse analytical approach. The framework will
be introduced during lectures and then students' PhD projects will be
discussed through a focus on how to analyse the co-production and
negotiation of meanings in different contexts that co-constitute/shape
processes of meaning-making. Event is open to all interested young
scholars from across and around communication studies interested in the
issues of dialogue, power and communication. If you wish toinclude your
PhD project in the discussion, please submit short project abstract via
the conference submission form http://goo.gl/Fqzo74

There is no additional fee for Young Scholars course.

Formats for submission

Please submit abstracts up to 200 words by 15
<x-apple-data-detectors://5>th <x-apple-data-detectors://5> April
<x-apple-data-detectors://5> on our conference paper submission portal
available at this link http://goo.gl/Fqzo74 <http://goo.gl/Fqzo74>.

Notification of acceptance/rejection will be made by 25
<x-apple-data-detectors://7>th <x-apple-data-detectors://7> April
<x-apple-data-detectors://7>.

Best regards,

Ranjana, Pille and Jakob (ARS Section Management Team)

Local organisers: University of Tartu, Institute of Social Sciences:
RagneKõuts, Inga Kald, EneSelart,KatreSakala and KristelVits.

Conference fee is 55 EUR and this includes conference materials, coffees
lunch and dinner during the conference.


Location

The conference will take place in the University of Tartu, Institute of
Social Sciences (http://www.yti.ut.ee/en). The sessions of the 
conference will be located at the historical building of Institute of 
Social Sciences, in the very heart of the beautiful downtown of Tartu
(http://www.visittartu.com/), in the walking distance of number of
hotels and restaurants.

The nearest airport in Tartu has direct flights to Helsinki, the biggest
Estonian airport in Tallinn is 2.5h bus ride or 2 hour train ride away,
but bus connections also provided access to Riga airport.




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