[ecrea] Call for Papers - Westminster Papers in Communication and Culture

Westminster Papers in Communication and Culture

www.westminsterpapers.org <http://www.westminsterpapers.org>
Call for Papers: v.11-2016


Managing Disruptiveness As The New Normal


The whole notion of a 'media company' is undergoing reconceptualization.
While the future of media and of media professions are being questioned,
studies on media management and media business observe the
practicalities of media transformations. In a changing digital realm
finding the right business model is only one of many riddles to be
solved by media managers who usually pay little attention to theory. On
the other hand, involvement in media management makes one an active
learner, considering the pace of changes. In this regard modern research
on media management is doubly challenged: at first, scholarship needs to
keep pace with current changes, and second, theory if it is to have
tangible impact needs to be adaptable to the needs and attention spans
of those in the industry.


In this issue we will focus on anything from strategic change and
innovation on a par with culture alongside studies on technology,
audience and leadership. However, to narrow things down, we will look at
current media management practices from the angle of disruption.


A report by the McKinsey Global Institute in 2013 (Disruptive
technologies: Advances that will transform life, business, and the
global economy, McKinsey and Company, May 2013) predicted that the top
four of 12 technologies that would ‘transform life, business and the
global economy’ in the next decade were media technologies: namely
mobile internet; the automation of knowledge work; the internet of
things; and the cloud, underlining the importance of academic studies
that take disruption as a central concern.

Seen in the dimension of the market space sphere of global media
markets, disruptiveness is relative. What is disruptive for the
incumbents may be the normality for the innovators. For example what the
New York Times may now be struggling to cope with is what the Huffington
Post may thrive on. In the Web 2.0 and mobile era when media technology
has enabled the audience to come into play as never before, this
relativity has become even more complicated. With the ubiquity of
innovative technology, disruptiveness may have become the “new normal”
of the media industries. If so, managing disruptiveness will become the
normality of media management.


This issue of WPCC examines these issues from a variety of perspectives:
incumbents, innovators, and/or audiences. We also welcome proposals
covering different national markets or with an international dimension.


Topics may include, but are not limited to:


Audiences and consumption

Changes to revenue models and general issues of newsroom sustainability

Amateurs vs. professionals: the new kinds of news providers and the
multiplatform traditional media

Public service media management in the digital age

The management of creativity

Rebranding strategies of traditional media

Innovative approaches to advertising

Non-profit news

Paying for news online

Political economy of media concentration: incumbents v. startups


Other Details


Proposals are welcome for research articles of 6,000 to 8,000 words and
commentaries (up to 3000 words) or book reviews (up to 3000 words).

Proposal deadline: 1 November 2015

Deadline for full text submission: 1 February 2016


They can be sent direct editor Anthony McNicholas
((mcnichc /at/ westminster.ac.uk) <mailto:(mcnichc /at/ westminster.ac.uk)>) or via
www.westminsterpapers.org/about/submissions
<http://www.westminsterpapers.org/about/submissions>.


Anthony McNicholas ((mcnichc /at/ westminster.ac.uk)
<mailto:(mcnichc /at/ westminster.ac.uk)>)
Communication and Media Research Institute
University of Westminster

Harrow Campus
Watford Road
Harrow

Middlesex

HA1 3TP


Westminster Papers in Communication and Culture is published by the
University of Westminster Press (www.uwestminsterpress.co.uk
<http://www.westminsterpress.co.uk>)

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