EMMA
Conference 2011
Moscow,
10-11 June 2011
Hosted by
the Faculty of Journalism,
Lomonosov
Moscow State University
Call
for Papers
Selected papers to
be published in the
International Journal of Media
Management
Best Paper Prize
Restructuring
and reorientation:
Global and local media after the recession
DEADLINE FOR
ABSTRACTS: 16 January 2011
The recent crisis in the global economy
caused turmoil in many of the worldâ??s media
and content markets. In Europe and
North America the downturn in advertising compounded what seems to have been
long-term processes of decline, particularly in mature media sectors including
free-to-air broadcasting and newspaper publishing.
Advertising markets are now on the rise
once more and traditional media is beginning to recapture market share, but
significant questions require research. Did the
recession act as a catalyst for
fundamental change in media industries or were the structural problems in
traditional media overstated? Does the upturn
ease the pressure on managers and
organisations to change how they do business, and to rethink the businesses
they are in? And are there beneficial consequences from the shakeout in media
industries? Has the recession fostered a reorientation along with
restructuring? Are there likely to be lasting consequences? And how has the
global recession impacted local media conditions and operations?
The European Media Management Education
Associationâ??s 2011 conference will focus on
challenges facing media managers in
and after the recession. It will look at changes
that/have/ taken place and examine the responses these required from
media firms. It provides a valuable opportunity to look at the different ways
in which change has been manifested at both global and local levels. Two
significant questions seem especially important: are the challenges facing
media organisations universal, or do they require specific national and local
solutions?
The panel of reviewers will give
consideration to all papers addressing the theme of the conference. Special
consideration will be given to international comparative studies and papers
that extend theory. Potential topics of particular relevance would include:
· Changing and emergent business models
· Changes in industry structures
· New challenges in resource management
· New patterns or dynamics in media investment and finance
· Entrepreneurialism and innovation
· New patterns of media consumption and implications for managers
· Emerging, changing or accelerating
trends in media policy and regulation
· New developments in media marketing
· Generating revenues and managing costs
· Cultural and structural transformation
Submission Requirements and Review of Papers
Submissions are invited in the form of a
750-word abstract formatted according to the following guidelines:
First page of submission should include the
manuscript title, author names(s) and
institutional affiliation(s), along with contact
information for each author.
Second page should include: Title of paper,
Keywords and the Abstract.
To facilitate blind peer review for
decisions about the Best Paper Prize and publication in the International
Journal of Media Management, abstracts must: summarise paper contents, explain
relevance to conference theme, stipulate the theoretical grounding, outline
methodology employed if relevant, demonstrate links to existing knowledge,
outline contribution to new knowledge of media
management, clarify key findings
and lessons learned.
All submissions will be double blind
reviewed by the Paper Review Committee. (Papers selected by the Paper Review
Committee for submission to the International Journal of Media Management may
be additionally blind peer reviewed by the Journalâ??s editorial board).
Please send your abstracts to:
Charles Brown ((C.Brown18 /at/ westminster.ac.uk))
For any questions concerning this Call for
Papers contact:
Charles Brown ((C.Brown18 /at/ westminster.ac.uk))
*_Important dates_*
*Deadline for the submission of
abstracts 16 January 2011*
*Notification of
acceptance 31 January 2011*
*Deadline for submission of full
papers 17 April 2011*
*(Only papers submitted by this date can be considered
for the Best Paper Prize) *
--
*********************************************************
Dr. M. Bjørn von Rimscha
IPMZ - Institute of Mass Communication and Media Research
University of Zurich
Andreasstrasse 15
CH-8050 Zurich
Switzerland
(b.vonrimscha /at/ ipmz.uzh.ch)
Tel. +41 (0)44 635 20 87
Fax +41 (0)44 634 49 34
Mobil +41 (0)76 381 70 49
www.ipmz.uzh.ch
www.mediaeconomics.ch
*********************************************************
