[ecrea] new book series: Routledge critical advertising studies

*Routledge Critical Advertising Studies* tracks the profound changes 
that are taking place in the field of advertising. Presenting 
provocative and thought-provoking scholarship from both prominent 
scholars and emerging researchers, these groundbreaking short form 
publications cover cutting-edge research concerns and 
contemporary issues within the field. Titles in the series explore 
emerging trends, present detailed case studies and offer new assessments 
of topics such as branded content, economic surveillance, product 
placement, gender in marketing, and promotional screen media. 
Responding quickly to the latest developments in the field, the series 
is intellectually compelling, refreshingly open, provocative 
and action-oriented.

Series Editor: Jonathan Hardy, School of Arts and Digital Industries, 
University of East London

*Routledge Critical Advertising Studies *features the work of prominent, 
authoritative scholars as well as emerging researchers in the field of 
Media and Marketing Communications. Books will be organised around 
problems and issues. They will offer detailed and timely accounts and 
case studies, alongside broad overviews of topics such as:
• advertising finance and media
• advergames
• automation
• branded content
• behavioural advertising and big data
• convergence of paid, earned, shared and owned media
• corporate/personal branding
• creativity and cultural diversity
• critical political economy and advertising
• ecology and consumerism
• economic surveillance
• gender in marketing
• greenwash
• guerrilla marketing
• global and comparative advertising studies
• global/local corporate organisation
• lobbying
• mapping new relationships between marketers, agencies and other 
intermediaries, media and users
• marketers’ power and voice
• media literacy
• mediatization and marketing communications
• mobile advertising
• native advertising
• out-of-home (OOH) digital screen marketing/content
• political marketing
• power, influence, agency and affect in marketing communications
• product placement
• promotional screen media
• promotion across music, games, fashion, retail and convergent 
communications
• protest and reform
• publicity and culture
• regulation, governance, ethics and professional practices
• shareable media, co-creation and labour
• working conditions, workplace cultures

An international editorial board is being established and currently 
includes the following:
Dr Arturo Arriagada, Universidad Adolfo Ibáñez, Chile
Dr Anne Cronin, Lancaster University
Prof Mara Einstein, Queens College, City University of New York
Prof José Fernández-Cavia, Pompeu Fabra University, Spain
Professor Christian Fuchs, University of Westminster
Prof James Hamilton, University of Georgia
Dr Andrew McStay, Bangor Unversity
Prof Patricia Núñez Gómez, Universidad Complutense de Madrid
Prof John Sinclair, University of Melbourne
Prof Joseph Turow, Annenberg School for Communication, University of 
Pennsylvania
Prof. Guido Zurstiege, Eberhard Karls Universität Tübingen, Germany

Editor Jonathan Hardy welcomes submissions on any topic in critical 
advertising studies and titles might include:

• Concise but authoritative overviews of an emerging ‘hot topic’;
• Detailed case studies;
• Critique and assessment of theoretical and conceptual innovation;
• Exploration of innovation in methodology and research design;
• Prompt but academically rigorous responses to policy developments and 
debates;
• Rewrites of commissioned research for a wider audience;
• Research and analysis for professionals and practitioner marketers;
• Edited collections on closely focused, leading edge, research topics.

FORMAT
• Manuscript length should be between 30,000 to 50,000 words;
• Titles in the Critical Advertising Studies series will be published as 
an E-Book (suitable for reading on
e-readers, laptops, mobile devices or tablets). Simultaneous, 
print-on-demand Hardback copies will also be available;
• Both Single- Authored and Edited Collections can be submitted for 
consideration.

MARKET
Titles in the Critical Advertising Studies series will sell globally 
into all Routledge national and regional markets and offer 
authoritative and valuable reading for academics, students, researchers, 
and teachers of promotional media and media studies. The core market is 
those studying Advertising, Public Relations, Marketing 
Communications, Promotional media and Publicity Studies connected 
with the broader field of Media, Cultural and Communication 
Studies. The series will also be of interest to media and 
marketing professionals and practitioners and others working in policy, 
community and civil society organisations, creative industry management 
and research.

ADVANTAGES FOR AUTHORS
• Quality – All titles in the series are subject to the publisher’s and 
Editor’s usual rigorous standards of peer review;
• Speed and Access to Market – Publication in 10-12 weeks from 
submission helps to guarantee speedy accessibility to research findings;
• Topicality – Allows authors an expeditious response to emerging 
trends, issues and relevant policies;
• Impact – Format, rapid production schedule, and competitive 
pricing, generate impact for your work on policy, practice and 
scholarly thinking;
• Global Market – All titles in the Disruptions series will enjoy 
the benefits of books marketed, sold and distributed by a major 
Publisher with genuinely global reach.

HOW TO BECOME A CRITICAL ADVERTISING STUDIES AUTHOR
Anyone wishing to submit an idea for publication in the* Routledge 
Critical Advertising Studies* series should contact the series editor 
Jonathan Hardy (atj.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>


Jonathan Hardy BA MA PhD FHEA
Professor of Media and Communications
School of Arts and Digital Industries,
University of East London, Docklands Campus
London E16 2RD
Tel: +44 (0)20 8223 6266

(j.hardy /at/ uel.ac.uk)
https://www.uel.ac.uk/Staff/h/jonathan-hardy

New Publication
Critical Political Economy of the Media: An Introduction
http://www.routledge.com/books/details/9780415544849/

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