Archive for publications, 2017

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[ecrea] new book series: Routledge critical advertising studies

Mon Nov 06 20:50:34 GMT 2017





*Routledge Critical Advertising Studies* tracks the profound changes that are taking place in the field of advertising. Presenting provocative and thought-provoking scholarship from both prominent scholars and emerging researchers, these groundbreaking short form publications cover cutting-edge research concerns and contemporary issues within the field. Titles in the series explore emerging trends, present detailed case studies and offer new assessments of topics such as branded content, economic surveillance, product placement, gender in marketing, and promotional screen media. Responding quickly to the latest developments in the field, the series is intellectually compelling, refreshingly open, provocative and action-oriented.

Series Editor: Jonathan Hardy, School of Arts and Digital Industries, University of East London

*Routledge Critical Advertising Studies *features the work of prominent, authoritative scholars as well as emerging researchers in the field of Media and Marketing Communications. Books will be organised around problems and issues. They will offer detailed and timely accounts and case studies, alongside broad overviews of topics such as:
• advertising finance and media
• advergames
• automation
• branded content
• behavioural advertising and big data
• convergence of paid, earned, shared and owned media
• corporate/personal branding
• creativity and cultural diversity
• critical political economy and advertising
• ecology and consumerism
• economic surveillance
• gender in marketing
• greenwash
• guerrilla marketing
• global and comparative advertising studies
• global/local corporate organisation
• lobbying
• mapping new relationships between marketers, agencies and other intermediaries, media and users
• marketers’ power and voice
• media literacy
• mediatization and marketing communications
• mobile advertising
• native advertising
• out-of-home (OOH) digital screen marketing/content
• political marketing
• power, influence, agency and affect in marketing communications
• product placement
• promotional screen media
• promotion across music, games, fashion, retail and convergent communications
• protest and reform
• publicity and culture
• regulation, governance, ethics and professional practices
• shareable media, co-creation and labour
• working conditions, workplace cultures

An international editorial board is being established and currently includes the following:
Dr Arturo Arriagada, Universidad Adolfo Ibáñez, Chile
Dr Anne Cronin, Lancaster University
Prof Mara Einstein, Queens College, City University of New York
Prof José Fernández-Cavia, Pompeu Fabra University, Spain
Professor Christian Fuchs, University of Westminster
Prof James Hamilton, University of Georgia
Dr Andrew McStay, Bangor Unversity
Prof Patricia Núñez Gómez, Universidad Complutense de Madrid
Prof John Sinclair, University of Melbourne
Prof Joseph Turow, Annenberg School for Communication, University of Pennsylvania
Prof. Guido Zurstiege, Eberhard Karls Universität Tübingen, Germany

Editor Jonathan Hardy welcomes submissions on any topic in critical advertising studies and titles might include:

• Concise but authoritative overviews of an emerging ‘hot topic’;
• Detailed case studies;
• Critique and assessment of theoretical and conceptual innovation;
• Exploration of innovation in methodology and research design;
• Prompt but academically rigorous responses to policy developments and debates;
• Rewrites of commissioned research for a wider audience;
• Research and analysis for professionals and practitioner marketers;
• Edited collections on closely focused, leading edge, research topics.

FORMAT
• Manuscript length should be between 30,000 to 50,000 words;
• Titles in the Critical Advertising Studies series will be published as an E-Book (suitable for reading on e-readers, laptops, mobile devices or tablets). Simultaneous, print-on-demand Hardback copies will also be available; • Both Single- Authored and Edited Collections can be submitted for consideration.

MARKET
Titles in the Critical Advertising Studies series will sell globally into all Routledge national and regional markets and offer authoritative and valuable reading for academics, students, researchers, and teachers of promotional media and media studies. The core market is those studying Advertising, Public Relations, Marketing Communications, Promotional media and Publicity Studies connected with the broader field of Media, Cultural and Communication Studies. The series will also be of interest to media and marketing professionals and practitioners and others working in policy, community and civil society organisations, creative industry management and research.

ADVANTAGES FOR AUTHORS
• Quality – All titles in the series are subject to the publisher’s and Editor’s usual rigorous standards of peer review; • Speed and Access to Market – Publication in 10-12 weeks from submission helps to guarantee speedy accessibility to research findings; • Topicality – Allows authors an expeditious response to emerging trends, issues and relevant policies; • Impact – Format, rapid production schedule, and competitive pricing, generate impact for your work on policy, practice and scholarly thinking; • Global Market – All titles in the Disruptions series will enjoy the benefits of books marketed, sold and distributed by a major Publisher with genuinely global reach.

HOW TO BECOME A CRITICAL ADVERTISING STUDIES AUTHOR
Anyone wishing to submit an idea for publication in the* Routledge Critical Advertising Studies* series should contact the series editor Jonathan Hardy (atj.hardy /at/ uel.ac.uk) <mailto:(j.hardy /at/ uel.ac.uk)>


Jonathan Hardy BA MA PhD FHEA
Professor of Media and Communications
School of Arts and Digital Industries,
University of East London, Docklands Campus
London E16 2RD
Tel: +44 (0)20 8223 6266

(j.hardy /at/ uel.ac.uk)
https://www.uel.ac.uk/Staff/h/jonathan-hardy

New Publication
Critical Political Economy of the Media: An Introduction
http://www.routledge.com/books/details/9780415544849/

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