[ecrea] Special issue on Fashion Communication - ScoMS: Studies in Communication Journal

The following call for papers for a special issue on /Fashion 
Communication/ by the ScoMS: Studies in Communication Journal might be 
of your interest: http://www.hope.uzh.ch/scoms/pages/view/cfp

*The Journal*

SComs – Studies in Communication Sciences SComS is an international open 
access journal of communication research that is jointly edited by the 
Swiss Association of Communication and Media Studies (SGKM) and the 
Faculty of Communication Sciences of USI – Università della Svizzera 
italiana (Lugano).

The aim of this *special issue* is to promote new theoretical and 
empirical interdisciplinary research on how various communication 
practices impact upon fashion industry and on societal fashion-related 
practices and values. A more explicit recognition of the role played by 
communication in fashion could offer new and exciting directions for 
research and may help better understanding the actual needs of the 
market in order to enhance practices within the sector.

All types of research are invited for the application, including 
empirical/case studies, evaluation/impact studies, assessments, 
ePortfolios, etc.

Theory development: adaptations of existing theoretical frameworks to 
better explain how communication formats work in the fashion domain, and 
measurement issues of the new formats of fashion communication are 
especially invited.

All contributions should be innovative and should advance the knowledge 
base of related fields.

Submitted papers will go through a double-blind peer-review process.

*/Topics of interest/*

The major topics of interest focus on communication aspects in the 
fashion domain. They include but are not limited to:

Visual communication in fashion

Media in fashion

Fashion communication in the retail environment

Corporate communication in the fashion domain

Fashion brands and communication with consumers (e.g. management of 
consumer feedback)

Digital fashion communication (e.g. digital media channels, blogging, 
User Generated Contents, online reputation)

Fashion shows as a communication object

Article format

The length of papers in this special issue should be between 6,000 and 
9,000 words (including abstract, footnotes and references).

*Key dates*

Full papers are required no later than 31 January 2018

Notification of Acceptance will be provided by 31 March 2018

Final papers should be submitted by 31 May 2018



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