[ecrea] New open access book: Social Media in Northern Chile

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Social Media in Northern Chile (Why We Post series)



Download free: http://bit.ly/22J6GBz

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This title available in both free open access and print editions 
(paperback, £15.00 | hardback, £35.00).



Based on 15 months of ethnographic research in the city of Alto Hospicio 
in northern Chile, this book describes how the residents use social 
media, and the consequences of this use in their daily lives. Nell 
Haynes argues that social media is a place where Alto Hospicio's 
residents - or Hospiceños - express their feelings of marginalisation 
that result from living in city far from the national capital, and with 
a notoriously low quality of life compared to other urban areas in Chile.



In actively distancing themselves from residents in cities such as 
Santiago, Hospiceños identify as marginalised citizens, and express a 
new kind of social norm. Yet Haynes finds that by contrasting their own 
lived experiences with those of people in metropolitan areas, Hospiceños 
are strengthening their own sense of community and the sense of 
normativity that shapes their daily lives. This exciting conclusion is 
illustrated by the range of social media posts about personal 
relationships, politics and national citizenship, particularly on Facebook.



Download a free open access copy: http://bit.ly/22J6GBz



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About Why We Post



Why do we post on social media? Is it true that we are replacing 
face-to-face relationships with on-screen life? Are we becoming more 
narcissistic with the rise of selfies? Does social media create or 
suppress political action, destroy privacy or become the only way to 
sell something? And are these claims equally true for a factory worker 
in China and an IT professional in India?



With these questions in mind, nine anthropologists each spent 15 months 
living in communities in China, Brazil, Turkey, Chile, India, England, 
Italy and Trinidad. They studied not only platforms but the content of 
social media to understand both why we post and the consequences of 
social media on our lives. Their findings indicate that social media is 
more than communication - it is also a place where we now live.



This series explores and compares the results in a collection of 
ground-breaking and accessible ethnographic studies. To find out more, 
visit http://www.ucl.ac.uk/why-we-post



About UCL Press

UCL Press is the UK's first fully open access university press. 
Re-established at UCL in 2015, UCL Press publishes peer-reviewed 
scholarly monographs, edited collections, textbooks and journals, by 
both UCL academics and non-UCL academics. All its books are made 
available as free, downloadable PDFs from its website, as well as in 
print for sale through retailers at affordable prices, and many of its 
books are also made available on a free, enhanced, browser-based 
platform. Its mission is to make its published outputs available to a 
global audience, irrespective of their ability to pay. Find out more at 
http://www.ucl.ac.uk/ucl-press.

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