Archive for publications, October 2016

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[ecrea] New Book: Industrial Approaches to Media: A Methodological Gateway to Industry Studies

Mon Oct 31 21:05:05 GMT 2016

*Industrial Approaches to Media:
A Methodological Gateway to Industry Studies*

*_By Matthew Freeman_*

*Featuring Alisa Perren, Paul Kerr, Elizabeth Evans, Paul McDonald, Michele Hilmes, Petros Iosifidis, Sarah Ralph, Dave Harte, Emily Caston and Henry Jenkins*

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals.

While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries?

Responding to these questions, /Industrial Approaches to Media/ offers practical, theoretical and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features case studies from key scholars such as Paul McDonald, Henry Jenkins, Michele Hilmes and Alisa Perren. It also benefits from interviews with Amanda Lotz, Derek Johnson, Daniel Ashton, John Mateer, Jon Hickman and Hanne Bruun, amongst others.

*Dr Matthew Freeman* is Senior Lecturer in Media and Communication at Bath Spa University, and Director of its Media Convergence Research Centre. The author of /Historicising Transmedia Storytelling/ (2016) and the co-author of /Transmedia Archaeology/ (2014), his research explores production cultures across media and history, publishing on transmedia storytelling, media branding and convergence cultures.

/Table of Contents:/

Foreword: Media Industry Studies in Practice – /Alisa Perren/

1. Introduction: Media Industry Studies: What and Why?

*PART I: The Ideologies & Ethics of Media Industry Studies*

2. The Professional Ideologies of Academia and Industry
Case Study: The Apprentice’s Sorcerer: Television in/and the Academy – /Paul Kerr/

3. The Politics and Ethics of Media Industry Studies
Case Study: On, With or For: Perspectives on Academic-Industry Collaborations – /Elizabeth Evans and Paul McDonald/

*PART II: The Theory & Practice of Media Industry Studies*

4. Socialised Authorship: Conceptualising Media Industry Studies
Case Study: Industry as Author: Deconstructing Creativity – /Michele Hilmes/

5. Media Industries as Structure: Objectivism and the Societal Context
Case Study: The Political Economy of Television Sports Rights – /Petros Iosifidis/

6. Media Industries as Interaction: Constructivism and the Corporate Context
Case Study: Getting More Creative with Interviews – /Sarah Ralph/

7. Media Industries as Modality: Culturalism and the Discursive Context
Case Study: Researching Journalism through Social Media – /Dave Harte/

*PART III: The Reciprocity & Publishing of Media Industry Studies*

8. Approaching Knowledge Exchange
Case Study: The Need for Multiperspectival Work – /Henry Jenkins/

9. Publishing Media Industry Research
Case Study: Intellectual Collaboration and the Music Industry – /Emily Caston/

10. Conclusions: Media Industry Studies: How and What Now?

/Published by Palgrave Macmillan and available to order at:/

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