Archive for publications, February 2015

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[ecrea] New Book: Handbook on the Economics of the Media

Tue Feb 17 15:58:53 GMT 2015

Handbook on the Economics of the Media has been published by Edward Elgar Publishing.

ISBN 978 0 85793 888 6 (cased) ISBN 978 0 85793 889 3 (eBook)

Edited by Robert G. Picard and Steven S. Wildman, the volume contains expert analysis by leading scholars and regulators explaining the economic underpinnings of media, media operations, platforms, and media policy. The contents of the book are:


Part I Influential Factors and Practices

1. Media as multi-sided platforms, Jean J. Gabszewicz, Catholic University Louvain, Joana Resende, University of Porto, and Nathalie Sonnac, University of Paris II

2. Vertical ownership, technology and programming content, Sung Wook Ji and David Waterman, Indiana University

3. Economics of trade in media products, Steve Wildman and Sang Yup Lee, Michigan State University

4. Media clusters and metropolitan knowledge economy, Charlie Karlsson, Jönköping International Business School, Sweden, and Philippe Rouchy, Blekinge Institute of Technology, Sweden

5. Economics of Advertising: The role of commercial media, Anthony Dukes, University of Southern California

6. Pricing of Advertising, Agostino Manduchi, Jönköping International Business School, Sweden

Part II Platform Applications

7.    Economics of print media, Robert G. Picard, University of Oxford

8. The economics of television: excludability, rivalry, and imperfect competition, Patrick Barwise, London Business School, and Robert G. Picard, University of Oxford

9. The economics of broadband, Ben Bates, University of Tennessee, Knoxville, Nick Geidner, University of Tennessee, Knoxville, and Yi-xi Zhu, Southeast University, Nanjing, China

10. Economics of peer-to-peer file exchange, Nodir Adilov, Indiana University–Purdue University Fort Wayne, Peter Alexander, Federal Communications Commission, Brendan Cunningham, US Naval Academy

11. Digital technology, disruption and the market for news, Lisa George, Hunter College and the Graduate Center, CUNY

Part III Economics and Policy

12. Economic analysis in media policy making—Jonathan Levy, Federal Communications Commission

13. Media economics in competition law, Tom Björkroth, Finnish Competition Authority, and Mikko Grönlund, Turku School of Economics.

14. Economics and economic impact of copyright, Ruth Towse, University of Bournemouth

15. Effects of taxes and subsidies on media services, Hans Jarle Kind and Jarle Møen, Norwegian School of Economics

Prof Robert G. Picard, MA (Oxon), PhD, FRSA
Reuters Institute
Department of Politics and International Relations
University of Oxford
Oxford OX2 6PS United Kingdom

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