[ecrea] New book (Health Communication)

*/The Communication Panacea: Pediatrics and General Semantics/*

*/Eva Berger, Ph.D. and Isaac Berger, M.D./*

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/The Communication Panacea: Pediatrics and General Semantics /fills a 
major gap in the study of the modern doctor-patient relationship, 
applying the principles of General Semantics to the uncanny 
communicative processes affecting the way patients perceive their 
illness, as well as their response to it.

Writing in the tradition of Neil Postman, Ivan Illich, and Susan Sontag, 
this collaboration between a doctor of philosophy and a doctor of 
medicine combines an innovative theoretical approach with the stories of 
eight patients shared not as 'case-studies,' but as key-moments to show 
how vital it is to change our mentality and our language when addressing 
the idea of illness itself.

The authors coin the term "personalized semantic medicine" and suggest 
it as a strategy to regain focus on the patient within the increasingly 
complex, corporate-like and technological medical environment. They 
challenge us to make a linguistic and conceptual shift to think of 
medicine as /art /and not as /war/, and provide an accessible and 
valuable contribution to the study of language and social interaction, 
strategic communication, general semantics, media ecology, cultural 
studies, social theory, and the practice of medicine, making the book 
relevant for doctors, patients, and policy makers, as well as media and 
health communication scholars.

*Amazon*

http://www.amazon.com/Communication-Panacea-Pediatrics-General-Semantics/dp/0986076481/ref=sr_1_6?s=books&ie=UTF8&qid=1418210624&sr=1-6&keywords=the+communication+panacea 
<http://www.amazon.com/Communication-Panacea-Pediatrics-General-Semantics/dp/0986076481/ref=sr_1_6?s=books&ie=UTF8&qid=1418210624&sr=1-6&keywords=the+communication+panacea>

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