[ecrea] Networking Knowledge: new issue on Branding TV: Transmedia to the Rescue

Branding TV: Transmedia to the Rescue

The latest issue of Networking Knowledge, the journal of MeCCSA's
postgraduate network has been released and is available to read now for
free.

Guest edited by Benjamin W. L. Derhy Kurtz (UEA/Université Paris Ouest),
the issue focuses of the theme of the transmedia strategies involved in
television branding. Featuring an international line-up of authors, the
issue is comprised of articles that span a wide range of case studies.
It also includes editorial commentary on the critical and methodological
issues thrown up by the cutting edge practices in televisual branding.

1. Introduction: Transmedia Practices: A Television Branding Revolution,
Benjamin W. L. Derhy Kurtz (UEA/Université Paris Ouest)
2. Authorship and Authenticity in the Transmedia Brand: The Case of
Marvel's Agents of S.H.I.E.L.D., Leora Hadas (University of Nottingham)
3. This is not Marketing. This is HBO: Branding HBO with Transmedia
Storytelling, Melanie Bourdaa (Université Bordeaux Montaigne,
Laboratoire MICA)
4. Selling Across the Spectrum: The Multiplatform Brand Flows of Heroes,
Erin Giannini (independent scholar)
5. Transmediating Tim Burton’s Gotham City: Brand Convergence, Child
Audiences, and Batman: The Animated Series, Mathew Freeman (University
of Nottingham)
6. Investigating the Practice of Television Branding: An Afterword on
Methodology, Sam Ward (University of Nottingham)

Networking Knowledge is a peer reviewed and open access journal run
exclusively by postgraduates, featuring content solely from PGRs and
early career researchers. The journal invites guest editors to propose
specially-themed sections as well as individual papers submitted on an
open basis. Themes and article can be concerned with any area(s) or
aspect(s) of media, communication or cultural studies. For more
information, contact the editor Sam Ward.


Sam Ward

PhD Candidate
Department of Culture, Film and Media
School of Cultures, Languages and Area Studies
University of Nottingham

Journal Editor
Networking Knowledge: Journal of the MeCCSA Postgraduate Network

www.mediaacrossborders.com
www.scope.nottingham.ac.uk




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