[ecrea] Special Issue of Budapest Management Review on managerial issues related to audience transformation and production (TATS Cost Action WG2)

Special Issue of Budapest Management Review on Managerial issues related 
to audience transformation and production

This special issue of Budapest Management Review is guest-edited in 
collaboration with the Working Group on “Audience interactivity and 
participation” of the COST Action IS0906 “Transforming Audiences, 
Transforming Societies”.

The issue covers wide area of cross media production and audience 
involvement related topics with special emphasis on managerial issues 
and aspects. Participating audiences are changing media market value 
chain; co-creators, produsers and prosumers as audiences appear, so the 
special focus on participation in managerial context is emphasized as well.

Budapest Management Review
Volume 44, Issue 2, 2014

Guest editors: Mihály Gálik, Nóra Nyiro"


http://corvinus-mba.hu/hungarian/vezetestudomany/

Table of contents:

Zsolt Varga – Nóra Nyiro": Through the kaleidoscope: media consumption 
patterns in the participatory cross-media era

Daiva Siudikiene: Playing and creating audiences media users-generated 
content quality assessment

Tamás Csordás – Mirkó Gáti: The New (Marketing) Role of Firms as Media 
Content Providers - The case of SME's Strategic Social Media Presence

Angela Chang: What the audiences of performing arts find most important: 
An examination of the attitudinal and relational marketing strategies

Tamás Bokor: More Than Words, Brand Destruction in the Online Sphere

Dóra Horváth – Ariel Mitev – andrás Bauer: Winning Media Strategies in 
the Time of the Economic Crisis


+++

See other publications of Working Group 2 (“Audience interactivity and 
participation”) of the Cost Tats Action at:
http://www.cost-transforming-audiences.eu/node/303