[ecrea] new publication: The Postcolonial Cultural Industry. Icons, Markets, Mythologies

Sandra Ponzanesi, The Postcolonial Cultural Industry. Icons, Markets, 
Mythologies (Palgrave, Macmillan 2014)

The Postcolonial Cultural Industry makes a much needed intervention into 
the field of postcolonial studies by unpacking its relation to the 
cultural industry. It analyses cultural productions not as aesthetic 
objects, or as pure disposable commodities, but as 'practices' that 
engage the local and the global in specific ways. Starting from Theodor 
Adorno and Max Horkheimer's critical notion of the cultural industry, 
the book moves toward a more contemporary understanding of the cultural 
industry as a site of co-production, co-shaping and conflict between 
producers and consumers, marketing experts, readers and audiences, in 
order to arrive at a more dynamic and paradoxical take on the cultural 
industry as a cultural field, imbibed concomitantly by economic, 
political and aesthetic motifs. It explores how institutions such as 
literary prizes have influenced the level of production, consumption and 
distribution of postcolonial texts, how the adaptation industry has 
contributed to the economy of prestige and how ethnic feminist 
bestsellers convey new issues around postfeminism and the rearticulation 
of race, ethnicity, class and neo-liberal capitalism in local and 
transnational contexts. By connecting cultural analysis to marketing 
strategies and theories of globalization this book offers an invaluable 
contribution to the field of postcolonial studies, film studies, 
migration studies, gender studies, cultural studies and critical theory, 
among others.

Introduction
1. The Postcolonial Cultural Industry: Notes on Theory and Practice
2. Literary Prizes and the Award Industry
3. Boutique Postcolonialism: Cultural Value and the Canon
4. Advertising the Margins: Translation and Minority Cultures
5. The Adaptation Industry. The Cultural Economy of Postcolonial Film 
Adaptations
6. Postcolonial Chick Lit: Postfeminism or Consumerism?
Bibliography

Sandra Ponzanesi is Head of Humanities at University College Utrecht and 
Associate Professor at the Department of Media and Culture 
Studies/Graduate Gender Programme, Utrecht University, The Netherlands. 
Among her publications are Paradoxes of Postcolonial Culture (2004), 
Migrant Cartographies (2005), Postcolonial Cinema Studies (2012), 
Deconstructing Europe (2012) and Gender, Globalization and Violence (2014).

http://www.palgrave.com/products/title.aspx?pid=632464

Dr. Sandra Ponzanesi | Head of Humanities | University College Utrecht 
(UCU) | Associate Professor  | Department of Media and Culture Studies | 
Utrecht University | NL

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