[ecrea] New book: Audience Research Methodologies: Between Innovation and Consolidation

Audience Research Methodologies: Between Innovation and Consolidation
Edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, 
Jelena Jurišic
Published July 28th 2013 by Routledge
http://www.routledge.com/books/details/9780415827355/

Summary

The transformations of people’s relations to media content, technologies 
and institutions raise new methodological challenges and opportunities 
for audience research. This edited volume aims at contributing to the 
development of the repertoire of methods and methodologies for audience 
research by reviewing and exemplifying approaches that have been 
stimulated by the changing conditions and practices of audiences. The 
contributions address a range of issues and approaches related to the 
diversification, integration and triangulation of methods for audience 
research, to the gap between the researched and the researchers, to the 
study of online social networks, and to the opportunities brought about 
by Web 2.0 technologies as research tools.

Content

Introduction Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen 
and Jelena Jurišic Part I: Audience Research Methods Between 
Diversification and Integration 1. Audience Conceiving among 
Journalists: Integrating Social-Organizational Analysis and Cultural 
Analysis through Ethnography Igor Vobic 2. Audience Research Methods: 
Facing the Challenges of Transforming Audiences Miguel Vicente-Mariño 3. 
Triangulation as a Way to Validate and Deepen the Knowledge about User 
Behavior: A Comparison between Questionnaires, Diaries and Traffic 
Measurements Olle Findahl, Christina Lagerstedt and Andreas Aurelius 
Part II: Bridging the Gap between the Researched and the Researcher 4. 
Participatory Design as an Innovative Approach to Research on Young 
Audiences Christine W. Wijnen and Sascha Trültzsch 5. Researching 
Audience Participation in Museums: A Multi-Method and Multi-Site 
Interventionist Approach Pille Pruulmann-Vengerfeldt, Taavi Tatsi, Pille 
Runnel and Agnes Aljas 6. Researching Ethnic Minority Groups as 
Audiences: Implementing Culturally Appropriate Research Strategies Marta 
Cola and Manuel Mauri Brusa Part III: Studying Online Social Networks 7. 
Exploring the Potential of Creative Research for the Study of Imagined 
Audiences: A Case tudy of Estonian Students’ Sketches on the Typical 
Facebook Users Andra Siibak and Maria Murumaa-Mengel 8. Analyzing Online 
Social Networks from a User Perspective: A Quantitative-Qualitative 
Framework Jakob Linaa Jensen and Anne Scott Sørensen 9. Virtual 
Shadowing, Online Ethnographies and Social Networking Studies Nicoletta 
Vittadini and Francesca Pasquali Part IV: Web 2.0 Technologies as 
Research Tools 10. Digging the Web: Promises and Challenges of Using Web 
2.0 Tools for Audience Research Matthias R. Hastall and Freya Sukalla 
11. Twitter and Social TV: Microblogging as a New Approach to Audience 
Research Klaus Bredl, Christine Ketzer, Julia Hünniger and Jane 
Fleischer 12. An Evaluation of the Potential of Web 2.0 APIs for Social 
Research Cédric Courtois and Peter Mechant Part V: Conclusion 13. 
Audiences, Audiences Everywhere – Measured, Interpreted, and Imagined 
Klaus Bruhn Jensen.

About the editors:

Geoffroy Patriarche is an Associate Professor at Université Saint-Louis 
- Brussels, Belgium
Helena Bilandzic is a Professor in the Institute of Media and 
Educational Technology at the University of Augsburg, Germany
Jakob Linaa Jensen is an Associate Professor in the Department of 
Aesthetics and Communication - Media Science at Aarhus University, Denmark
Jelena Jurišic is an Assistant Professor in Croatian Studies at the 
University of Zagreb, Croatia

Partnerships

This book is part of the Routledge Studies in European Communication 
Research and Education (http://www.routledge.com/books/series/ECREA/), 
and published in partnership with the Cost Actions Transforming 
Audiences, Transforming Societies 
(http://www.cost-transforming-audiences.eu/).

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New book:
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Free download from:http://www.researchingcommunication.eu/
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