[ecrea] Journal of Advertising_Call for Papers_Special Issue on Green Advertising

*Call for Papers*
*The Journal of Advertising*
*Special Issue: **=93Green=94 Advertising =96 Using Environmental Benefits =
in
Persuasion** *

* *

Manuscripts are being solicited for an upcoming special issue of *Journal o=
f
Advertising *devoted to advertising and the environment: the relationship
between advertising, consumers and green messages that have become more
frequent in the media over the past decade. =93Green=94 messages connect
environmental benefits with the purchase of products or services or with th=
e
adoption of specific pro-environmental behaviors in the minds of consumers.
Authors may submit empirical or theoretical papers, including literature
reviews that offer strong theoretical frameworks for research programs,
content analyses, surveys, experiments and depth interviews or other
qualitative methods. Papers that adopt a longitudinal and/or cross-cultural
perspective are encouraged.



Since 1995, the environment has become more of a hot button topic with
consumers, corporations, and policy makers. A 2010 study of advertising
practitioners indicated that more than 3/4 of surveyed practitioners planne=
d
to increase their advertising and marketing spending on green messages in
the future. That increase is due to numerous polls that show many U.S.
consumers are willing to pay more for so-called =91green=92 products (e.g. =
GfK
Roper Public Affairs&  Media and the Yale School of Forestry&  Environmenta=
l
Studies, 2008; Marketing Daily, 2010; Mintel, 2010: Integer Group and
M/A/R/C Research, 2011). This trend holds true around the world, with recen=
t
polls showing consumers in China (Ogilvy Mather 2011), Japan (McKinsey,
2010), and Europe (Insites, 2011) are looking for ways to integrate
sustainability in to their lifestyles. This trend is complicated, however,
with studies that show consumers=92 green intent does not always translate
into actual green purchase behaviors (Grail Research, 2009; Lindqvist,
2011).



Research questions and topics that may be addressed include but are not
limited to:

=B7         The Green Gap: why it exists, among whom, and how it can be
understood theoretically and addressed in practice.

=B7         Advertising=92s perceived influence on social norms and green
consumer behavior

=B7         Role of different message frames (gain v. loss, risk v. reward,
etc.) in green advertising

=B7         Frame alignment in green advertising and its influence on
consumption-oriented social movements

=B7         The magnitude, scope, and character of green messages in
advertising

=B7         Communication strategies and message appeals for green products

=B7         Semiotics of green advertising

=B7         Consumer attitudes toward green messages, including cultural
perspectives

=B7         Advertising=92s relationship to sustainable lifestyles

=B7         Critical-cultural approaches to green advertising, such as an
ecofeminist perspective

=B7         Cross-cultural approaches to green advertising

=B7         Practitioner attitudes toward green messages

=B7         Green advertising and the acquisition of green attitudes and
behaviors among children

=B7         The role of eco-seals in green campaigns

=B7         Public policy issues related to green messages and greenwashing

=B7         Sustainability and CSR communications

=B7         Green advertising=92s agenda setting role in contemporary disco=
urse
about the environmental crisis

=B7         The role of new media and/or social media in green advertising

=B7         Third person effect and perceived influence of green advertisin=
g
in self and others=92 environmental orientations and consumer behavior

=B7         Green imagery as a persuasion tool

* *

*Submission Requirements&  Information*

Submissions should follow the manuscript format guidelines for the *Journal
of Advertising *found at
http://www.journalofadvertising.org/ja/guidelines/index.htm. Manuscripts
should be submitted electronically (tojaeditor /at/ austin.utexas.edu)  and in the
subject line type: =93Green Advertising=94. The submission deadline is *Apr=
il 1,
2012*.

* *

In the body of your email, please provide:

   - Title of Paper
   - Primary contact person=92s name, affiliation, mailing address, phone
   number, fax number, and email address
   - Names of other co-authors/participants, their affiliations
   - Key Words: 3 to 5 key words that identify the topic and the methods
   used in the research.

* *

*Blind review:* Because reviewing will be blind, authors should refrain fro=
m
identifying themselves or their affiliations in the body of the paper and i=
n
footnotes. Please note that it is the submitting author=92s responsibility =
to
make sure that the document does not contain any identifying information
when saved as a Word file. (Right click on the file in Windows Explorer and
go to =93Properties=94 and then =93Summary=94 to ensure that all identifyin=
g
information is removed.)

* *

*Electronic format for submission: *Your submission will be a word document
sent as an email attachment.  All submissions should be scanned for viruses=
.
Make sure to save a copy of your submission information until notification
of the final decision. Please ensure that submissions do not have author
names on the title page.

* *

*Acknowledgement of receipt: *The primary contact person will receive an
acknowledgement of receipt of your submission by email. If you do not
receive an acknowledgement email within a week of submission, you should
send an email inquiring about the status of your submission to Kim Sheehan
or Lucy Atkinson.



Kim Sheehan                                       Lucy Atkinson

1275 University of Oregon                 Dept. of Advertising and PR

Eugene, OR 97403                             Mail Code A1200

                                                            University of
Texas

                                                            Austin, TX 7871=
2

(ksheehan /at/ uoregon.edu)                       (lucyatkinson /at/ mail.utexas.edu)


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