[ecrea] Latest Issue of the Journal of Advertising

From: Journal of Advertising <(jaeditor /at/ austin.utexas.edu)>

*Journal of Advertising
*http://journalofadvertising.org/

*Vol. 40 No. 2 Summer 2011
*
The Earnings Effects of Marketing Communication Expenditures During
Recessions
Roger C. Graham, Kristina D. Frankenberger

Inducing Value-Congruent Behavior Through Advertising and the Moderating
Role of Attitudes Toward Advertising
Christine Defever, Mario Pandelaere, Keith Roe

Is Self-Character Similarity Always Beneficial?: The Moderating Role of
Immersion in Product Placement Effects
Namita Bhatnagar, Fang Wan

Missing the Mark: Advertising Avoidance and Distractor Devaluation
Brittany R. L. Duff, Ronald J. Faber

When Intrusive Can Be Likable: Product Placement Effects on Multitasking
Consumers
Sukki Yoon, Yung Kyun Choi, Sujin Song

The Relat ion Between Actual and Perceived Interactivity: What Makes the Web
Sites of Top Global Brands Truly Interactive?
Hilde A. M. Voorveld, Peter C. Neijens, Edith G. Smit

Self-Endorsing Versus Other-Endorsing in Virtual Environments: The Effect on
Brand Attitude and Purchase Intention
Sun Joo Ahn, Jeremy N. Bailenson

An Empirical Investigation of the Differential Effects of Personal,
Historical, and Non-Nostalgic Advertising on Consumer Responses
Darrel D. Muehling, Vincent J. Pascal

Register for table of contents e-alerts:
http://mesharpe.metapress.com/app/home/main.asp?referrer=default

All members of the American Academy of Advertising receive a subscription to
The Journal of Advertising as part of their dues. To join, visit
www.aaasite.org.


----------------
ECREA-Mailing list
----------------
This mailing list is a free service from ECREA.
---
To unsubscribe, please visit http://www.ecrea.eu/mailinglist
---
ECREA - European Communication Research and Education Association
Postal address:
ECREA
Université Libre de Bruxelles
c/o Dept. of Information and Communication Sciences
CP123, avenue F.D. Roosevelt 50, b-1050 Bruxelles, Belgium
Email: (info /at/ ecrea.eu)
URL: http://www.ecrea.eu
----------------