[ecrea] New Book Announcement - Audience Evolution: New Technologies and the Transformation of Media Audiences, by Philip M. Napoli (Columbia University Press)

New Book Announcement: Audience Evolution: New Technologies and the 
Transformation of Media Audiences, by Philip M. Napoli (Columbia 
University Press).  This book maps the major changes affecting 
today's media environment and how they are challenging the media 
industry's traditional conceptions of the audience. As the book makes 
clear, the very meaning of the media audience is evolving in response 
to changing technological, economic, and political conditions.
> This in-depth exploration of the changing relationship between media 
> organizations and their audiences examines how the dynamics of media 
> usage have changed, and how the technologies and systems for 
> gathering information about audiences have changed as well.   As 
> this book illustrates, traditional audience measurement metrics are 
> becoming obsolete, and media providers, advertisers, and audience 
> measurement firms are deploying alternative tools for gathering and 
> analyzing audience information.  As the media industry transforms in 
> the 21 st century, this book provides insights into how the very 
> meaning of the media audience continues to evolve.