[Commlist] CFP 2023 IPBA Conference: Place branding in times of crisis and uncertainty

We are happy to announce that the 7th Annual Conference of the 
International Place Branding Association (IPBA) will be held 18-20 
October 2023 at Lund University, Campus Helsingborg, Sweden.
The conference aims to bring together scholars, practitioners and 
students of place branding and the related fields of nation branding, 
public diplomacy, city branding, country branding, and destination branding.
The theme of the 2023 IPBA conference is ’Place branding in times of 
crisis and uncertainty’. We invite submissions from scholars and 
practitioners that examine place branding discourse and practice against 
the momentous challenges of current global crises and experiences of 
uncertainty. From the calamities of climate change, the broken security 
architecture in Europe following the war in Ukraine, damages to the 
global economy, to the global expansion of authoritarian rule, there is 
growing sense of living in an age of everlasting crisis and uncertainty. 
What are the implications of crisis and uncertainty for place branding 
scholarship and practice? How can the engaged scholarship of place 
branding contribute to strengthening dialogue and collaboration 
concerning challenging issues? How can places be reimagined in a 
crisis-ridden world and under uncertain circumstances? The conference 
intends to be inclusive of good quality papers and presentations that 
cover a wide range of topics. This year we particularly welcome 
contributions that:

*Advance the theoretical understanding of the field incorporating 
cross-disciplinary knowledge.
*Use multiple, comparative case studies that reflect on cross-case 
conclusions.
*Develop an agenda for an engaged scholarship in place branding.
*Focus on the intersection between crisis communication and place branding.
*Examine the overlaps between place branding and public diplomacy.
*Advance the clarification of major concepts (e.g., place marketing vs. 
place branding vs. place promotion vs. diplomacy).
*Explore and analyse the differences between major application fields 
(e.g., tourism vs. resident attachment vs. investment attraction) and/or 
major place scales (cities vs. regions vs. nations).
*Critically examine the use and potential of digital technologies and 
social and mainstream media  in place branding.
*Reimagining place branding for uncertain times.
*Elaborate on the role of identity, history and heritage for brand 
resilience during crisis.
*Examine the role of creativity and innovation in place branding strategies.
*Analyse the significance of stakeholder engagement for effective place 
branding and methods to facilitate it.
*Detail a potential future research agenda for place branding in times 
of crisis and uncertainty.
*Branding local food and culture; geographical indications; gastronomy 
in destination branding; culinary and cultural diplomacy.
*Country of origin effects; soft power; branding for talent attraction 
and investment promotion.

Full papers should be between 3,000 and 5,000 words.
Abstracts of individual papers, artworks, cases, and doctoral 
presentations should be between 250 and 500 words.
Panel proposals should consist of 350-word abstract explaining the 
rationale of the panel and 150-word abstract per presenter. Panels 
should include four presenters and a discussant, or maximum five presenters.

The deadline for all submissions is 4 May 2023.
For more information about the conference and to submit an abstract or 
paper, please visit https://www.ipbaconferencesweden.com 
<https://www.ipbaconferencesweden.com/>

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