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[ecrea] CFP Viral Media book
Tue Nov 13 16:48:46 GMT 2018
Call for Chapters
*/VIRAL MEDIA book/*
**
*Abstracts due: 12 December 2018*
Social media are changing the way we receive, share and consume fact and
opinion. One of the reasons for that is the affordances of social
networks that facilitate the rapid, immediate spread of information
(Nahon & Hemsley, 2013). Another reason is the decreasing attention span
of digital users and the ‘logic of acceleration’ (Rosa, 2013) – people
spend less time to engage with a topic, but are more likely to form
their opinion based on a headline, a meme or a short tweet.
*This edited collection aims at establishing the theory and empirical
research on this topical subject, viral media*. General public,
academics and journalists use “viral” in many ways. This book will
narrow down the definition for media studies and conceptualise the
buzzword into a consistent theory. The working definition of “viral” is
the spread of information, opinion and entertaining pieces that catch
like a wild fire in a short period of time. It is similar to a
biological “virus”, as people pick it from others – close and broad
networks, acquaintances and strangers – and then pass on to the close as
much as broader networks. The biological definition is not enough, so we
are looking at the sociological and psychological explanations, too.
We are welcoming theoretical and empirical studies on viral media.
The volume welcomes, but is not limited to, contributions that work to
answer the following question:
/What makes people pick and share things online at a speed of a wild fire?/
/Does the level of media literacy impact the “viral” decisions?/
/Do professional journalists do things “virally” to catch up with
distracted public? Research on the likes of BuzzFeed, HuffPost, social
media use of journalists is welcome./
/What processes happen in our brain and psyche when we press the “share”
button?/
/How is viral different from popular?/
/What do we mean by “viral media” – is it the artefacts that spread
rapidly, or the networks and platforms that accommodate the speedy
circulation of things?/
/Case studies from various countries and contexts are welcome./
/Studies on public relations, advertising and “viral” are welcome./
/Attention economy and its impact on viral media./
/Specific cases that explore one phenomenon or a viral hit are welcome./
Other proposals within scope will also be considered.
The editor invites submissions of 200-250 word chapter proposals.
Deadline: *12 December 2018.*
Submissions should be sent to the editor, Dr Anastasia Denisova,
Communication and Media Research Insitute, University of Westminster
(a.denisova1 /at/ westminster.ac.uk) <mailto:(a.denisova1 /at/ westminster.ac.uk)>
/Submissions should also include:/
a) Title of chapter
b) Author name/s, institutional details
c) Corresponding author’s email address
d) Keywords (no more than 5)
e) A short bio
Authors will be informed of commissioning by the end of December 2018.
Commissioned chapters will be around 6,000-8,000 words and will be due
by 1st May 2019.
We have interest from major publishing houses, who would like to publish
this edited book.
The fact that an abstract is accepted does not guarantee publication of
the final manuscript. All chapters submitted will be judged on the basis
of a double-blind reviewing process.
*Should you have any questions, please don’t hesitate to contact the
editor, *Dr Anastasia Denisova (a.denisova1 /at/ westminster.ac.uk)
<mailto:(a.denisova1 /at/ westminster.ac.uk)>
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