[ecrea] CFP of UCMeCSA 3rd Biannual Conference - Digital China: Media and Social Change

We are happy to invite you to participate in our biannual conference 
held at the University of Leicester on 16th January 2019. Please find 
the CFP below.

Many thanks.

King regards,
UCMeCSA


Call for Papers

*Digital China: Media and Social Change*

/UK-China Media and Cultural Studies Association 3rd Biannual Conference

//16th January 2019, School of Media, Communication and Sociology, 
University of Leicester (UK)/

UK-China Media and Cultural Studies Association and School of Media, 
Communication and Sociology, University of Leicester invite postgraduate 
students, early-career researchers, and activists to submit proposals 
for our 3rd biennial conference at the University of Leicester.


The theme of this conference is “Digital China: Media and Social 
Change”. The conference will focus on the impact of digital media on the 
construction of China’s political, economic, cultural, and social 
fields. It explores the role of digital media in different aspects of 
Chinese society and Chinese everyday lives. It also seeks to understand 
media development in China and comprehensively demonstrate the 
revolution that has created the brand-new face of Chinese society over 
recent decades in the wake of new media.

China has experienced a dramatic information and communication 
revolution in the past few years. Although China’s case is not 
exceptional in the global trend of digitalisation, it does have its own 
characteristics. Hong (2016) argues that the speed, scope and scale of 
growth and development of both the Internet and social media make China 
receive more attention. An increasing body of scholarship has examined 
the implications of such digital revolution in relation to 
civic/political engagement (e.g. Liu, 2017; Wan, 2017; Zhang et al., 
2018), social justice (e.g. Chang, 2018), social interaction (e.g. Xu et 
al., 2015; Chan, 2018), and business (e.g. Luo et al., 2015; Boardman et 
al., 2018). However, as changes and developments are still continuing in 
Chinese society as well as the digital media landscape; UCMeCSA aims to 
organise this academic biennial-conference to invite scholars whose 
research relates to the above aspects to further contribute to the 
debate and provide up-to-date knowledge about more recent phenomena. In 
particular, we encourage submissions to be consistent with, but not 
limited to the following specific areas:

   *   Digital culture in China
   *   Digital media activism and civic/political engagement in China
   *   Digital media and social justice (class, gender, ethnicity, 
sexuality, religion, ability, etc.) in China
   *   Digital media and the changing pattern of social interaction in 
China
   *   Digital media and the development of consumerism in China
   *   Methodological concerns in studying digital media and digital 
culture in the Chinese context

Papers may approach the topics from theoretical, conceptual, and/or 
empirical positions.

Please send your abstract to 
(ucmecsa2019 /at/ gmail.com)<mailto:(ucmecsa2019 /at/ gmail.com)> by 30th of September 
2018. Individual abstracts should be up to 250 words. Panel proposals 
should include a short description and rationale (200 words) together 
with abstracts for each of the 3-4 papers (150-200 words each including 
details of the contributor), and the name and contact details of the 
panel proposer. Panel slots are one hour long. You will receive a 
notification from the conference organisers confirming whether your 
abstract has been accepted by the 12th October 2018.

The deadline for the submission of full papers is the 4th of January 
2019. The submission of a full paper is desirable but not obligatory for 
conference participants. It is required in order to be considered for 
the special issue publication. A selection of papers will be considered 
for publication in a special issue of Networking Knowledge, the journal 
of the MeCCSA Postgraduate Network, depending on whether a sufficient 
number of high quality papers are received. We would like to encourage 
delegates to write up the full version of their papers. We look forward 
to your abstracts.

For any queries, please contact Wei Cui (wc88 /at/ le.ac.uk) (wc88 /at/ le.ac.uk) 
<mailto:(wc88 /at/ le.ac.uk)>and Yuxin Liu (Yuxin.Liu /at/ uea.ac.uk) 
(Yuxin.Liu /at/ uea.ac.uk) <mailto:(Yuxin.Liu /at/ uea.ac.uk)>.




UK-China Media and Cultural Studies Association

https://ucmecsa.org/

Facebook Page: UK-China Media and Cultural Studies Association

WeChat Official Account: UCMeCSA

Twitter: @UCMeCSA

References:
Boardman, R., Cano, M.B. and Deng, S. (2018) ‘Marketing to Chinese 
Millennials: Weibo as A Marketing Tool For Luxury Brands’, Global 
Marketing Conference. Tokyo, Japan, 26-29 July. Tokyo: Elsevier, pp. 
441-442.

Chan, L.S. (2018) ‘Liberating or Disciplining? A Technofeminist Analysis 
of the use of Dating Apps Among Women in Urban China’, Communication 
Culture & Critique, 11(2), pp.298-314.

Chang, J., Ren, H. and Yang, Q. (2018). ‘A virtual gender asylum? The 
social media profile picture, young Chinese women’s self-empowerment, 
and the emergence of a Chinese digital feminism”, International Journal 
of Cultural Studies, 21(3), pp.325-340.

Hong, J. (2017) ‘Social media in China: An unprecedented force for an 
unprecedented social change?’,Telematics and Informatics, 3(34), pp.691-693.

Liu, B. (2017) Social Media Use and Political Participation in China: 
The Mediating Role of Political Efficacy. PhD thesis. University of 
South Florida. Available 
athttp://scholarcommons.usf.edu/cgi/viewcontent.cgi?article=8247&context=etd 
(Accessed: 19 August 2018)

Luo, N., Zhang, M. and Liu, W. (2015) ‘The effects of value co-creation 
practices on building harmonious brand community and achieving brand 
loyalty on social media in China’, Computers in Human Behavior, 48(1), 
pp.492-499.

Wan, X.A. (2017) ‘A Study of Political Participation in New Media 
Environment Among Chinese Citizens’, in Xie, Y. (eds.) New Media and 
China's Social Development. Singapore: Springer, pp.47-71.

Xu, J., Kang, Q., Song, Z. and Clarke, C.P. (2015) ‘Applications of 
mobile social media: WeChat among academic libraries in China’, The 
Journal of Academic Librarianship, 41(1), pp.21-30.

Zhang, S., Li, Y., Hao, Y. and Zhang, Y. (2018) ‘Does public opinion 
affect air quality? Evidence based on the monthly data of 109 
prefecture-level cities in China’, Energy Policy, 116(1), pp.299-311.


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