[ecrea] Call for presenters and participants in the Higher Education Academy (UK) Workshop-'Embedded Journalism Education, Embedded Journalism Educator'

Call for presenters and participants in the Higher Education Academy 
(UK) Workshop—‘Embedded Journalism Education, Embedded Journalism Educator’



The School of Journalism and Digital Communication at the University of 
Central Lancashire is seeking  abstracts of critical case studies for 
possible presentation at its workshop, ‘Embedded Journalism Education, 
Embedded Journalism Educator’,  on 24 April 2014 at The Media Factory in 
Preston, United Kingdom.



Since the invasion of Iraq by allied forces in 2003, the term ‘Embedded 
Journalism’ has been used to refer to news reporters being attached to 
military units involved in armed conflict. A decade on, the ‘Embedded 
Journalism Education, Embedded Journalism Educator’ workshop aims to 
explore the evolving practice of that sees both enterprising journalism 
students and journalism academics attached to either innovating 
mainstream news organisations or innovative news startups.



The journalism industry are undergoing what Rupert Murdoch has described 
as the most dramatic changes in the history of the mass media: “To find 
something comparable, you have to go back 500 years to the printing 
press, the birth of mass media’ (Reis, 2006).  At a time when the 
established economic model of journalism is under threat, news 
organizations are retrenching and the journalistic workforce is 
shrinking, the justification for journalism programmes to continue 
graduating thousands of hopeful recruits is increasingly debated (Nel 
2010) .



This upheaval creates an opportune time to rethink [again] the 
journalism education that, for historical and institutional reasons, 
have to a greater or lesser degree retained the structure of an 
industrial model of training (Menching 2012).



 Two dominant strands are emerging in the debate:



·         One strand advocates even closer working relations with the 
mainstream industry that, while cutting staff are also expanding 
operations across new media channels, requires new skills at all levels, 
from the newsroom to the boardroom.  As such, opportunity-rich but 
resource-poor organisations are increasingly turning to academic 
institutions not only as a source of new talent, but as partners in the 
process of innovation. Proponents include advocates of a ‘Teaching 
Hospital’ model that anchors journalism education and research at the 
heart of the evolving industry.

·         The other strand advocates that journalism education decouples 
itself from the legacy media, who are not only increasingly demanding 
but also a shrinking employment destination for graduates, and instead 
steer its curriculum towards serving the wider, evolving communications 
industry.



In both instances, however, there are opportunities for journalism 
educators to be attached, embedded if you will, to the innovating 
organisations, or to incubate and help grow startups.



This aim of this workshop is to take a grounded approach to better 
understanding the experience of ‘embedded’ journalism educators in this 
process in order to inform the debate, frame [interim] guidelines for 
engagement, and map areas for further critical enquiry.



Participants will gain a deeper understanding of the issues journalism 
educators face as opportunities arise to collaborate directly with both 
emerging news organisations   (entrepreneurs) and evolving news 
organisations (intrapreneurs).



Through an examination of a variety of cases, the workshop will consider 
the pedagogical, professional, practical and ethical implications for 
key stakeholders and aim to draft:



·         Develop best practice guidelines for involved organisations, 
curriculum and educators;

·         Identify key themes for further critical enquiry.

·          Outputs from this workshop will also be considered for 
publication in a special report.



300-500 word abstracts outlining the theme and theoretical approach 
should be submitted by January 15, 2014. Notification of selected 
abstracts will be made by January 31, 2014.



This event is funded as part of the UK Higher Education Academy’s Arts & 
Humanities workshop and seminar series 2013-14. The workshop is free to 
attend for delegates from both subscribing and non-subscribing 
institutions, but booking is essential to secure your place as numbers 
are limited. Booking details at: 
http://www.heacademy.ac.uk/events/detail/2014/Seminars/AH/GEN922_UCLAN



Abstract submissions  and queries should be sent electronically or by 
post to:



François Nel

Director: Journalism Leaders Programme

School of Journalism and Digital Communication

University of Central Lancashire

Preston PR1 2HE, United Kingdom



(FPNel /at/ uclan.ac.uk)

@francoisnel





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