[Commlist] new book: Olympic and Paralympic Analysis 2020: Mega events, media, and the politics of sport

We are delighted to announce the publication of Olympic and Paralympic 
Analysis 2020: Mega events, media, and the politics of sport

Edited by Daniel Jackson, Alina Bernstein, Michael Butterworth, Younghan 
Cho, Danielle Sarver Coombs, Michael Devlin and Chuka Onwumechili

Featuring 114 contributors from leading academics from around the world, 
this publication captures the immediate thoughts, reflections, and 
insights from the 2020 Olympic and Paralympic Games from the cutting 
edge of sport, communication and media research.

Published in the wake of the Tokyo 2020 Games, these contributions are 
short and accessible. Authors provide authoritative analysis of the 
Olympics and Paralympics, including research findings and new 
theoretical insights. Contributions come from a rich array of 
disciplinary influences, including media, communication studies, 
cultural studies, sociology, political science, and psychology.

As always, these reports are free to access.

The report can be found onhttps://olympicanalysis.org 
<https://olympicanalysis.org>

*_Direct pdf download is available at:_*
*_
_*
https://bit.ly/Olympic_Paralympic_Analysis-2020_large 
<https://bit.ly/Olympic_Paralympic_Analysis-2020_large>

https://bit.ly/Olympic_Paralympic_Analysis-2020_small

The table of contents is below.

Section 1: Tokyo & Mega-Events

1. The typhoon games (Toby Miller)
2. A green Olympic legacy for future generations? (Brett Hutchins and 
Ben Glasson)
3. The rise of critical consciousness in Japan: An intangible and 
unintended legacy of the Tokyo 2020 Olympic Games (Koji Kobayashi)
4. Host city and mega-events: Olympic legacy in Japan (John Horne)
5. Lessons from Tokyo: the impact of the Paralympics in Japan (Dennis J. 
Frost)
6. Let’s play! Inspiring an inclusive mindset with a hands-on Paralympic 
experience for children and teenagers in Japan (Olga Kolotouchkina and 
Carmen Llorente-Barroso)
7. The Olympic & Paralympic sponsorship without category exclusivity: 
Background of sponsorship exclusivity in Olympic and Paralympic Games 
(OPG) (Shintaro Sato)
8. Power sharing: Olympic sponsorship and the athlete’s personal brand 
(Bettina Cornwell)
9. What happened to Rule 40 at Tokyo 2020? (John Grady)
10. The Olympic Games and ambush marketing via social media (Gashaw Abeza)
11. The soft power of the Olympics in the age of Covid 19 (J. Simon Rofe)
12. Tokyo 2020 Olympic Games, nationalism, identity and soft power 
(Gayle McPherson and Solomon Ilevbare)
13. Tokyo 2020, East Asian geopolitics and Olympic diplomacy (Jung Woo Lee)
14. Cultural programming at Tokyo 2020: the impossible Olympic festival 
city? (Beatriz Garcia)
15. Anti-sex beds? Fake news! : why this video went massively viral? 
(Maki Hirayama)
16. Counting cases, counting medals: Containing the Olympic contagion 
during the Tokyo Games (Courtney M. Cox)
17. Public relations as the key in the 2020 Tokyo Olympic and Paralympic 
Games (Argyro Elisavet Manoli and Sungkyung Kim)
18. The Tokyo 2020 Organizing Committee’s veil of effective public 
relations to help save itself and the start of the Games (Karen Hartman)
19. Environmental leadership showcased in the Olympic Games (Brian P. 
McCullough)
20. Simone Biles and prioritizing athlete well-being (Kathleen Bachynski)
21. Pride and burden of striving for perfection at the Olympics 
(Wycliffe Njonorai)
22. Deliver a medal or apologize: A daunting task imposed on Japanese 
Olympians (Hatsuko Itaya)

Section 2: Media Coverage & Representation

23. What place is this? Tokyo’s made-for-television Olympics (David Rowe)
24. How do we truly interpret the Tokyo Olympic ratings? (Andrew C. 
Billings)
25. ‘A Games like no other’: The demise of FTA live Olympic sport? 
(Raymond Boyle)
26. The fleeting nature of an Olympic meme: Virality and IOC TV rights 
(Merryn Sherwood)
27. Tokyo 2021: the TV Olympics (Peter English)
28. The Olympic Channel: insights on its distinctive role in Tokyo 2020 
(Xavier Ramon)
29. Reshaping the Olympics media coverage through innovation (José Luis 
Rojas Torrijos)
30. Temporality of emotionalizing athletes (Sae Oshima)
31. New Olympic sports: the mediatization of action sports through the 
Olympic Games 2020 Tokyo (Thomas Horky)
32. Media wins medal for coverage of athletes as people, instead of 
entertainers (Ryan Broussard)
33. Reporting at a distance. Stricter working conditions and demands on 
sports journalists during the Olympics (Jana Wiske)
34. Nigeria: Olympic Games a mystery for rural dwellers in Lagos (Unwana 
Akpan)
35. Tokyo 2020: A look through the screen of Brazilian television 
(William Douglas de Almeida and Katia Rubio)
36. Equestrian sports in media through hundred Olympic years. A 
roundtrip from focus to shade and back again? (Susanna Hedenborg and 
Aage Radmann)
37. An Olympic utopia: separating politics and sport. Primary notes 
after analyzing the opening ceremony media coverage of mainstream 
Spanish sport newspapers (Xavier Ginesta)
38. “Everything seemed very complicated”: Journalist experiences of 
covering the Tokyo 2020 Paralympic Games (Veronika Mackova)
39. “A ceremony for television”: the Tokyo 2020 media ritual (Andressa 
Fontes Guimarães-Mataruna, Adriano Lopes de Souza, Renan 
Petersen-Wagner, Doiara Silva dos Santos, Leonardo José 
Mataruna-Dos-Santos and Otávio Guimarães Tavares da Silva)
40. The paradox of the parade of nations: A South Korean network’s 
coverage of the opening ceremony at the 2020 Tokyo Olympics (Ji-Hyun Ahn)
41. Simone Biles, journalistic authority, and the ideology of sports 
news (Michael Mirer)
42. Representing high performance: Brazilian sports journalists and 
mass communication professionals discuss their philosophies on producing 
progressive Paralympic coverage (Fernanda Silva and John Watson)
43. How digital content creators are shaping meanings about world class 
para-athletes (Carolyn Jackson-Brown)
44. Is the Paralympic Games a second-class event? (Tatiane Hilgemberg)
45. Representations of gender in media coverage of the Tokyo 2020 
Paralympic Games (Toni Bruce)
46. Reshaping the superhuman to the super ordinary: Observations on the 
Tokyo 2021 Paralympic games through Australian broadcasting coverage 
(Simon Darcy and Tracey J. Dickson)
47. Super heroes among us: A brief discussion of using the superhero 
genre to promote Paralympic Games and athletes (Cody T. Havard)
48. ”Unity in Diversity” – The varying media representations of female 
Olympic athletes (Riikka Turtiainen)
49. Why we need to see the “ugly” in women’s sports (Erin Whiteside)
50. Twitter conversations on Indian female athletes in Tokyo (Kulveen 
Trehan)
51. Between sexualization and de-sexualization: the representation of 
female athletes in Tokyo 2020 (Jörg-Uwe Nieland)
52. Megan Rapinoe: The scary Bear for many Americans? (Molly Yanity)
53. Representations of gender in the live broadcast of the Tokyo 
Olympics (Toni Bruce)
54. “The gender-equal games” vs “The IOC is failing black women”: 
narratives of progress and failure of the 2020 Tokyo Olympics (Cheryl Cooky)
55. The male and female sports journalists divide on the Twittersphere 
during Tokyo 2020 (Haim Hagay and Alina Bernstein)

Section 3: Performance & Identity

56. ‘The Games they are a-changin’’: footnotes on Olympic athletics in 
transition post-Tokyo 2020 (Christopher D. Tulloch)
57. Tokyo 2020: athlete welfare and coping with new anxieties (Emma 
Kavanagh and Keith D. Parry)
58. Tokyo Olympics: When athletes are faced with the impossible 
(Dikaia Chatziefstathiou)
59. Twitter helps normalize discussions on mental health beyond athletes 
(Yuya Kiuchi)
60. Communication of athlete risk with head injuries in the 2020 
Olympics (David Cassilio)
61. Racist slurs, stubborn animals, and colonial fear (Karsten Senkbeil)
62. Tokyo 2021 and the LGBTQ athlete (Rory Magrath)
63. The media coverage of the Tokyo 2021 Paralympic Games: Visibility, 
progress and politics (Emma Pullen, Laura Mora and Michael Silk)
64. It’s complicated: Disability media and the Paralympic Games (Katie 
Ellis)
65. Companies escape attention as debate on women’s uniform rages (Steve 
Bien-Aime, Melanie Formentin and Michelle Crowley)
66. Policing the uniforms and sportswear of Tokyo 2020: Commercialism in 
the name of competition (Linda Fuller)
67. Despite “Gender Equal Olympics,” focus still on what women are 
wearing (Adrianne Grubic)
68. Black women and Tokyo 2020 games: a continued legacy of racial 
insensitivity and exclusion (Manase Kudzai Chiweshe)
69. Naomi Osaka Bearing the Torch for a Mixed Race Japan (Jennifer 
McClearen)
70. Bodies of change: Women’s artistic gymnastics in Tokyo 2021 (Carly 
Stewart and Natalie Barker-Ruchti)
71. How the female athletes of the Tokyo Olympics are reframing the way 
we think about motherhood (Kim Bissell and Tyana Ellis)
72. When women aren’t women enough to compete (Anne Osborne)

Section 4: Fandom & National Identity

73. Home advantage in the Summer Olympic Games: evidence from Tokyo 2020 
and prospects for Paris 2024 (Girish Ramchandani)
74. Fans as MVP, or the need for sensuous audiences in sport (Meredith 
Bagley)
75. Silence in the stands: Does it matter for fans? (Dorothy Collins)
76. Red, white, and rivalry: A brief discussion of United States rivalry 
at the Tokyo Olympic Games (Cody Havard)
77. Empty stadiums and the other sites of Olympic fandom (Lou Antolihao)
78. Sports betting and the branded purity of the Olympics (Jason Lopez)
79. National and ethnic Chinese identities on the Indonesian badminton 
court (Friederike Trotier)
80. How much is too much home-nation focus in Olympic coverage? (Andrew 
Billings)
81. The Tokyo 2020 Olympic Games: British imperial identity affirmed 
(Edward Loveman)
82. Communicating corporate social responsibility at the Tokyo 2020 
Olympic Games (Jake Kucek)
83. Americans on ideological left more engaged in Summer Olympics (Darin 
W. White)
84. South Korea’s changing status and perspective on Japan (Seok Lee)
85. The Men’s 1500 metres: Not quite erasing the ghosts of history 
(Garry Whannel)
86. Ghana: Poor local organizing, and absence of football team dampens 
interest (Ernest Acheampong and Ralph Frimpong)
87. Historical disputes, national identity, and the South Korea-Japan 
summit that did not happen (Guy Podoler)
88. Pop culture diplomacy: Japan’s use of videogames, anime to promote 
the Olympics and appeal to younger audiences (Adolfo Gracia Vázquez)
89. At the intersection of COVID-19 and Tokyo Olympics 2020: Vlogs and 
the expression of Chinese nationalist sentiments (Tianwei Ren)
90. Fandom and digital media during the Tokyo 2020 Olympic Games: A 
Brazilian perspective using @TimeBrasil Twitter data (Renan 
Petersen-Wagner, Andressa Fontes Guimarães-Mataruna, Adriano Lopes 
de Souza, Doiara Silva dos Santos, Leonardo José Mataruna-Dos-Santos and 
Otávio Guimarães Tavares da Silva)
91. National hierarchy in Israeli Olympic discourses (Ilan Tamir)

Section 5: Politics of Sport

92. At Tokyo Games, athlete activism takes front row seat despite IOC’s 
attempts to silence athletes (Yannick Kluch, Nina Siegfried, Mary A. 
Hums and Eli A. Wolff)
93. Transgender participation at the Tokyo Olympics: Laurel Hubbard and 
a media tempest (Holly Thorpe, Shannon Scovel and Monica Nelson)
94. The sacred space of the Olympics (Anthony Cavaiani)
95. Media frames and the ‘humanity’ of athletes (Adam Rugg)
96. We want reform (Shaun M. Anderson)
97. In search of voice: behind the remarkable lack of protest at the 
Tokyo Paralympics (Filippo Trevisan)
98. The revolt of the Black athlete continues (Letisha Engracia Cardoso 
Brown)
99. WeThe15 shines a spotlight on disability activism (Damian Haslett 
and Brett Smith)
100. Will #WeThe85 finally include #WeThe15 as a legacy of Tokyo 2020? 
(Simon Darcy and Tracey J. Dickson)
101. Activism starts with representation: IPC Section 2.2 and the 
Paralympics as a platform for social justice (Nina Siegfried, Dr. 
Yannick Kluch, Mary A. Hums and Eli A. Wolff)
102. The colonization of the athletic body (Billy Hawkins)
103. Forced hijab and female athletes in postrevolutionary Iran 
(Shahrzad Enderle)
104. Pay equity & the Tokyo 2020 Olympics (Ellen Staurowsky)
105. Equal remuneration for a Paralympian (Mark Brooke)
106. Rooting for U.S. Olympians: Patriotism or polarization? (Amy Bass)
107. Anti-Olympics activism (Jules Boykoff)
108. The new kids on the block: Action sports at the Tokyo Olympic Games 
(Holly Thorpe and Belinda Wheaton)
109. Is there space on the podium for us all? (Jan Burns)
110. Softball’s field of Olympic dreams (Pamela Creedon)
111. Now you see them, now you don’t: Absent nations at Tokyo Paralympic 
Games (Nancy Quinn and Laura Misener)
112. The Tokyo Paralympics as a platform for change? Falling well short 
of sport and media ‘opportunities for all’ (Gerard Goggin and Brett 
Hutchins)
113. Tokyo 2020 Paralympics: inspirations and legacies (David McGillivray)
114. What social media outrage about Sha’Carri Richardson’s suspension 
could mean for the future of anti-doping policies (Natalie Brown-Devlin, 
Gary Wilcox, and Kristen Leah Sussman)


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