[Commlist] International Journal of Creative Media Research - Issue 7 Published: Immersive Media as Research Practice

*International Journal of Creative Media Research*
*_Issue 7 / Oct 2021: Immersive Media as Research Practice_*
*www.creativemediaresearch.org <https://www.creativemediaresearch.org/>**
*

IJCMR logo.jpeg
*Guest Edited by Matthew Freeman (Bath Spa University) & Naomi Smyth 
(Bath Spa University)*
*Sponsored by the Bristol+Bath Creative R+D Partnership*

Immersive technologies such as virtual reality (VR), augmented reality 
(AR), mixed reality (MR), spatial audio and artificial intelligence (AI) 
now present rich avenues for the creative industries, capable of 
transforming our cultural and media experiences. But they also pose new 
kinds of methodological challenges for researchers and makers, and the 
central question at the heart of this special issue is: /What role does 
immersive media play in the design of new research practices? /How, for 
example, can we best engage with the innate hybridity of immersive 
media, given the way that VR experiences often incorporate elements from 
performance, games, film, art installations and even theme parks? If AI 
is in some way capable of re-imagining our relationships with daily 
life, then how are these kinds of technologies reshaping research 
practices too? How might immersive media more generally impact our 
interpretation of audience or user responses across the creative 
industry landscape? And is now the time to develop new kinds of research 
practices based on the affordances of immersive technologies?

This special issue of IJCMR engages with these questions by exploring 
the ways in which different disciplines and different corners of the 
creative industries are approaching the task of researching (with) 
immersive media technologies and their audiences. Articles span a range 
of cutting-edge practice-as-research topics, comprising VR film, AR 
games, immersive sound, mixed-reality performance, art installations, 
immersive marketing, and uses of immersive media as new forms of 
audience engagement, cultural heritage, and academia-industry R&D.

Enjoy the content, and please share widely.

*_ISSUE 7 CONTENTS 
<https://www.creativemediaresearch.org/issue-7-october-2021>:_*

*Editorial: Immersive Media as Research Practice 
<https://www.creativemediaresearch.org/issue-7-october-2021>*
/- Matthew Freeman //(Bath Spa University) //& Naomi Smyth (Bath Spa 
University)/

*Nazaré and Immersive Media: New Approaches to Cultural Heritage through 
Mixing Old and New Media 
<https://www.creativemediaresearch.org/post/nazar%C3%A9-and-immersive-media>*
/- Celia Quico (//Lusófona University)/

*"I am not really sure how to explain”: Marketing Augmented Reality 
Experiences to New Audiences 
<https://www.creativemediaresearch.org/post/i-am-not-really-sure-how-to-explain-marketing-augmented-reality-experiences-to-new-audiences>*
/- Matthew Freeman (Bath Spa University)/

*Audience as Co-Writers: Using Conversational AI to Deliver Audience 
Agency in Participatory Drama 
<https://www.creativemediaresearch.org/post/audience-as-co-writer-conversational-ai-as-audience-agency-in-a-participatory-drama>*
/- Rik Lander (University of the West of England)/

*Inverting the ‘Black Box’ of Technology: The Digital Ghost Hunt 
<https://www.creativemediaresearch.org/post/inverting-the-black-box-of-technology-the-digital-ghost-hunt>*
/- //Carina Westling (Bournemouth University), Elliott Hall (King's 
Digital Lab) & Mary Krell (University of Sussex)/

*Is This Even Possible? Co-Creating University and Industry Learnings 
for Immersive Experiences 
<https://www.creativemediaresearch.org/post/is-this-even-possible-co-creating-university-and-industry-learnings-for-immersive-experiences>*
/- Helen Davies (University of South Wales) & Bronwin Patrickson 
//(University of South Wales)/

*‘(In-)Between Spaces: Challenges in Defining the Experience of Space in 
Mixed Reality Art Exhibitions 
<https://www.creativemediaresearch.org/post/in-between-spaces-challenges-in-defining-the-experience-of-space-in-mixed-reality-art-exhibitions>*
/- //Izabela Derda, Tom Feustel & Zoi Popoli (Erasmus University Rotterdam)/

*The Truth of Sound: Exploring Immersive Location Sound Recording in 
Realist Filmmaking 
<https://www.creativemediaresearch.org/post/the-truth-of-sound-exploring-immersive-location-sound-recording-in-realist-filmmaking>*
/- Steve Whitford (University of Portsmouth)/

*Dis_place: Reflections on Creating Mixed Reality Performance Using 
Virtual Reality Technologies 
<https://www.creativemediaresearch.org/post/dis_place-reflections-on-creating-mixed-reality-performance-using-virtual-reality-technologies>*
/- Kerryn Wise (De Montfort University)/

*CALL FOR SUBMISSIONS:*
We are now accepting submissions for future issues. Please consult our 
Author Guidelines 
<https://www.creativemediaresearch.org/author-guidelines> page for 
further information. Contact details can be found here 
<https://www.creativemediaresearch.org/contact>.


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