[Commlist] New Book on Intercultural Communication

New Book on Intercultural Communication

Title: A Perceptual Architecture of Intercultural Competence - Avenues 
for Tracking Cultural Expertise
Author: Birgit Breninger
Prefaced by Georg Northoff
Publisher: Cambridge Scholars 2021

This book invites the reader to take a leap of faith and envision a new 
way of thinking about communication and culture and particularly the 
relevance of perception. The bold endeavour here is to reconceive 
intercultural communication from a bio-cultural perspective for the 
purpose of helping to create more caring and just multicultural 
environments. The ultimate challenge we have to face is the pressing 
need to understand interdisciplinary complexities regarding living 
beings and their environments, i.e. behaviours, mindsets, attitudes, 
decision-making processes and emotions in specific situations and 
varying contexts. It is pivotal to investigate communication not solely 
from a social science stance but at the very interface of other 
disciplines, as of here: biology and neuroscience.
Few phenomena have incited as much passion as the unravelling of what 
‘intercultural competence’ means. This book presents a novel, 
bio-cultural approach towards intercultural competence, arguing that a 
relevant perceptual architecture must be set up via acting competently 
in various contexts and situations over time. The enactive framework 
proposes various levels of integration of cultural differences 
fundamental for communicating and acting effectively in multicultural 
environments. Intercultural competence emerges here from the 
co-activation of specific sets of expertise, such as creativity, 
morality and gender, for which the integration of cultural otherness 
provides the pivotal axis. A specific perceptual architecture results 
from such novel functional connections, via the integration of cultural 
otherness into highly interlinked perception, cognition, affect and 
action systems.

More information: 
https://www.cambridgescholars.com/product/978-1-5275-6366-7 
<https://www.cambridgescholars.com/product/978-1-5275-6366-7>




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