Archive for publications, October 2021

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[Commlist] new book Platforms and Cultural Production

Mon Oct 25 20:59:50 GMT 2021




New Book - *Platforms and Cultural Production*

Thomas Poell, David B. Nieborg & Brooke Erin Duffy

https://bit.ly/PandCP <https://bit.ly/PandCP>

Platforms and Cultural Production (Polity, 2021) analyses how relations between platforms and cultural producers emerge and take shape throughout key phases of the production process: namely cultural creation, distribution, marketing, and monetization.


The first half of the book examines this process of platformization from an institutional perspective, as changes in the markets, infrastructures, and governance of cultural production.We argue that platformization opens up new opportunities for cultural producers to find audiences and generate revenue, but also leads to an unprecedented concentration of power in a few platform corporations.Simultaneously, we show that cultural producers of any size still face blockbuster dynamics that reward small clusters of winners or stars. These dynamics help explain the staying power of legacy media companies in the platform economy.

The second half of the book examines the lived reality of platform-dependent cultural production, as it takes shape in specific labor, creative, and democratic practices.It demonstrates how the interaction between platforms, cultural producers, and a wide variety of cultural intermediaries produces particular worker subjectivities and responsibilities, forms of inequality, regimes of visibility, types of logics, and modes of meaning-making.

Throughout the book, we understand platformization as neither a uniform nor a unilateral process. Rather, it is highly context dependent, constantly negotiated, adopted, or rejected in different ways, across different cultural industry segments and regions of the world.




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