[ecrea] New Book: Media Convergence and Deconvergence

We are very pleased to announce the latest addition to the 
Palgrave/IAMCR Global Transformations in Media and Communication 
Research Series, the book MEDIA CONVERGENCE AND DECONVERGENCE, edited by 
Sergio Sparviero, Corinna Peil & Gabriele Balbi (2017). This book 
includes chapters by Kathrin Friederike Müller, Jutta Röser, Luca Barra, 
Massimo Scaglioni, Caja Thimm, Uwe Hasebrink, Sascha Hölig, Mark 
Eisenegger, Mario Schranz, Angelo Gisler, Lothar Mikos, Matthew Allen, 
Dal Yong Jin, Jim Rogers, Hilde Van den Bulck, Paul Murschetz, 
Christopher Ali, Fei Jiang, Kuo Huang and Yanran Sun.

https://link.springer.com/chapter/10.1007/978-3-319-51289-1_1

About the book

The book starts out from a critical view on media convergence and aims 
at explaining processes of change in different areas of media and 
communication by introducing and emphasizing a perspective on media 
deconvergence. Taking into account processes of diversification and 
fragmentation as well as unresolved ambiguities that are part of media 
convergence or unfold in parallel with it, deconvergence stands for the 
refusal to recognize the ongoing changes as linear, connected processes 
leading to predictable solutions. The focus on deconvergence can thus 
help shed light on the ambivalent nature of media convergence and the 
simultaneity of competing forces such as coalescence and drifting apart, 
or linearity as discontinuity. Its purpose is to provide alternative 
viewpoints, which are often overlooked in the dominant readings of the 
convergence concept.

Table of Contents

Part I   Introduction

1     Media Convergence Meets Deconvergence (Corinna Peil and Sergio 
Sparviero)

2     Deconstructing “Media Convergence”: A Cultural History of the 
Buzzword, 1980s–2010s (Gabriele Balbi)

Part II   Media Audiences and Usage

3     Convergence in Domestic Media Use? The Interplay of Old and New 
Media at Home (Kathrin Friederike Müller and Jutta Röser)

4     Blurred Lines, Distinct Forces: The Evolving Practices of Italian 
TV Audiences in a Convergent Scenario (Luca Barra and Massimo Scaglioni)

5     Media Convergence and the Network Society: Media Logic(s), 
Polymedia and the Transition of the Public Sphere (Caja Thimm)

6     Deconstructing Audiences in Converging Media Environments (Uwe 
Hasebrink and Sascha Hölig)

Part III   Production and Distribution of Media Content

7     Convergent Media Quality? Comparing the Content of Online and 
Offline Media in Switzerland (Mark Eisenegger, Mario Schranz and Angelo 
Gisler)

8     Transmedia Storytelling and Mega-Narration: Audiovisual Production 
in Converged Media Environments (Lothar Mikos)

9     Web 2.0: An Argument Against Convergence (Matthew Allen)

Part IV   Regulation and Media Markets

10   The Deconverging Convergence of the Global Communication Industries 
in the Twenty-First Century (Dal Yong Jin)

11   Deconstructing the Music Industry Ecosystem (Jim Rogers)

12   Is Convergence the “Killer Bug” in the Media Ecosystem? The Case of 
Flemish Media Policymaking 2010–2015 (Hilde Van den Bulck)

13   Connected TV: Conceptualizing the Fit Between Convergence and 
Organizational Strategy Within a Contingency Theory Framework: The Case 
of Germany (Paul Clemens Murschetz)

14   Regulatory (de) Convergence: Localism, Federalism, and Nationalism 
in American Telecommunications Policy (Christopher Ali)

15   The Triple-Network Convergence in China: Implementation and 
Challenges (Fei Jiang, Kuo Huang and Yanran Sun)

Index

About the editors

Sergio Sparviero is an assistant professor at the Department of 
Communication Studies of the University of Salzburg.  Corinna Peil is a 
postdoctoral researcher at the Department of Communication Studies, 
Center for ICT&S, of the University of Salzburg.  Gabriele Balbi is an 
assistant professor in media studies at the Institute of Media and 
Journalism of USI Università della Svizzera italiana (Switzerland).

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