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[ecrea] New Book - Experiencing Public Relations: International Voices
Thu Nov 02 09:15:13 GMT 2017
New publication of "Experiencing Public Relations: International Voices"
edited by Elizabeth Bridgen (Sheffield Hallam University, UK) and Dejan
Verčič (University of Ljubljana, Slovenia).
The book explores the 'backstage' of public relations and takes a
critical view of the subjects often deemed too difficult or personal or
mundane to explore but which we have to understand if we are to make
sense of public relations practice. Subjects covered include the daily
life and issues faced by junior public relations practitioners, how ISIS
and far right groups manage their communications (and what we can learn
from it), why we are uncomfortable with fictional representations of
public relations, the role of the spokesperson in shaping political
messages, the gaps in public relations scholarship, why public relations
trade magazines delight in the negative side of public relations... and
much more. Featuring authors, examples, and analysis from contributors
based in Australia, Germany, India, New Zealand, Norway, Poland, Russia,
Slovenia, South Africa, Spain, Sweden, Taiwan, UAE, UK, USA and
Venezuela, this book's global approach and broad range of research
methods makes it of interest to students and scholars of public
relations, communication, media, and cultural studies as well as public
relations practitioners who want to try to understand their occupation.
https://www.routledge.com/Experiencing-Public-Relations-International-Voices/Bridgen-Vercic/p/book/9781138632448
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