[ecrea] Special Issue of the Journal of Marketing Communications

*Special Issue of the Journal of Marketing Communications*

*Replication in Marketing Communications Research*

*Guest Editor: Kim Sheehan*

The Journal of Marketing Communications is proud to announce a special 
issue addressing “Replication in Marketing Communication Research.”

Replication of research results is important for many reasons. It is key 
to the credibility of the field of marketing communication and increases 
confidence in research findings. Replications help develop and refine 
theory (Easley, Madden and Dunn, 2000).  However, replication papers 
tend to be very  rare, as many potential outlets for publication do not 
view the results as inherently novel (Madden, Easley and Dunn, 1995).. 
Replication research can also  be hampered by inaccessible data and by 
sampling issues. Example: many studies in our field now use online panel 
data, a type of convenience sample. Convenience sampling is an 
acceptable choice/if research findings can be replicated across varied 
samples//./

This special issue will publish replications of central and/or important 
results within Marketing and Corporate Communications, or conceptual 
papers that address the issue of replication in these domains. 
Researchers should consider findings that fit one of these categories

·Address foundational,  important topic areas in the domain of marketing 
communications;

·Are widely referenced in the marketing communications literature;

·May have produced controversial results.

·Theoretical/conceptual papers concerning replication in marketing 
communications

Replicated studies will generally have been published in a journal 
relevant to marketing/corporate communications. Here,  studies are 
needed that bring additional insight to existing knowledge.  Submitted 
papers should be concerned with one or more of the following areas in mind:

1.Properties of the particular sample used for replication: papers with 
larger and/or different samples, or samples for a different context than 
the study being replicated.

2.Papers which reproduce with exactitude extant studies which may result 
in different outcomes, or confirm or augment extant knowledge.

3.Model constructs: improved model specifications, more powerful methods

4.Mixed results in findings: papers that help us understand areas where 
other study results are in conflict.

5.Conceptual papers that add to and deepen understanding of replication,

Theories used in Marketing Communication that could be considered for 
replication include (but are not limited to):

·Elaboration Likelihood Model (Petty and Cacioppo, 1986)

·Theory of Reasoned Action (Fishbein, 1979)

·Theory of Planned Behavior (Ajzen, 1985)

·Diffusion of Innovation (Rogers, 1971)

·Hierarchy of Effects (Lavidge and Steiner, 1961)

·Match up hypothesis (Hawkins, Best and Coney, 1980)

·Persuasion Knowledge Model (Friestad and Wright, 1994)

·Situational theory of publics (Grunig, 1983)

·PR excellence model (Grunig and Grunig, 2008)

·Integrated marketing communications (many authors)

Manuscripts reporting on replications should clearly identify the study 
or studies being replicated. The manuscript should highlight any 
differences or similarities relative to the prior work or works (e.g., 
measurements, manipulations, participants, etc.) and how these 
differences/similarities inform the literature (e.g., 
validity/robustness of constructs). If the results provide confirming 
evidence, then the paper should attempt to estimate effect size across 
studies in order to advance knowledge and understanding of the 
significance of the results. If the results are substantially different 
than the original work, the submission should discuss potential reasons 
and resultant implications for theory,  scholarship and practice.

Where  possible, the author(s) of the study being replicated will be 
invited to provide a short comment to accepted papers.

Papers should be submitted in electronic form in the first instance VIA 
EMAIL tto Prof. Kim Sheehan  at (ksheehan /at/ uoregon.edu) 
<mailto:(ksheehan /at/ uoregon.edu)>.  Please include the letters “JMC” in the 
subject line of the email. The deadline for submissions is December 15, 
2017 with the special issue tentatively scheduled for publication in 
January, 2019.

All papers should follow the style guide of the Journal of Marketing 
Communications and be appropriate with regard to length. All papers are 
subject to the usual double blind refereeing process.

*Select References*

Ajzen, I. (1985). From intentions to actions: A theory of planned 
behavior. In /Action control/ (pp. 11-39). Springer Berlin Heidelberg.

Easley, R. W., Madden, C. S., & Dunn, M. G. (2000). Conducting marketing 
science: The role of replication in the research process. /Journal of 
Business Research/, /48/(1), 83-92.

Fishbein, M. (1979, December). A theory of reasoned action: some 
applications and implications. In /Nebraska Symposium on Motivation. 
Nebraska Symposium on Motivation/ (Vol. 27, pp. 65-116).

Friestad, M., & Wright, P. (1994). The persuasion knowledge model: How 
people cope with persuasion attempts. /Journal of Consumer Research/, 
/21/(1), 1-31.

Grunig, J. E. (1983). Communication behaviors and attitudes of 
environmental publics: Two studies. /Journalism and Communication 
Monographs/, /81/.

Grunig, L. and Grunig, J. (2008), Excellence Theory in Public Relations: 
Past, Present, and Future; VS Verlag für Sozialwissenschaften; p327 – 
347; (2008).

Hawkins, D. I., Best, R. J., & Coney, K. A. (1983). Consumer Behavior: 
Implication for Marketing, Strategy Revised ed. Business Publication. 
/Inc, Plano, Texas/, /448/.

Lavidge, Robert J. and Gary A. Steiner. 1961. A model for predictive 
measurements of advertising effectiveness. /Journal of Marketing/. 
25(October), 59–62. Reprinted with the permission of the American 
Marketing Association.

Madden, C. S., Easley, R. W., & Dunn, M. G. (1995). How journal editors 
view replication research. /Journal of Advertising/, /24/(4), 77-87.

Petty, R. E., & Cacioppo, J. T. (1986). The elaboration likelihood model 
of persuasion. /Advances in experimental social psychology/, /19/, 123-205.

Rogers, E. M., & Shoemaker, F. F. (1971). Communication of innovations: 
A cross-cultural approach, New York Free Press.

Kim Sheehan
(ksheehan /at/ uoregon.edu) <mailto:(ksheehan /at/ uoregon.edu)>

"No man, for any considerable period, can wear one face to himself and 
another to the multitude, without finally getting bewildered as to which 
may be the true.” -Nathaniel Hawthorne




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