[ecrea] New issue Journal - icono14 - digital economy and its impact in the media

New issue Journal ICONO14: DIGITAL ECONOMY AND ITS IMPACT IN THE MEDIA.
URL: http://www.icono14.net
Editors: Francisco García and Manuel Gertrudix
Coordination: José María Álvarez Monzoncillo, Guillermo de Haro 
Rodríguez, Javier López Villanueva (University Rey Juan Carlos – Spain)

The consolidation of the digital world has ended up influencing all 
nodes of media value chains. The forces of the change have centred on a 
group of new technologies (although they form part of a long history of 
social, cultural and economic changes) which are closely related with 
the aim to expand and improve audience access to the media. In fact, it 
seems that it is in the distribution networks that the seeds of change 
have been sown.

Consumption is increasingly personalised, flexible, and fragmented, on 
multiple screens. Furthermore, these is a rise in participative culture, 
where users of the media are involved with its content, evaluating it, 
and even producing it as an alternative or supplement to professional 
creations. All of this lies in algorithms which, despite their apparent 
neutrality, hide clear industrial objectives. With the digital change, 
the media faces the competitive activities of a group of new 
participants from other industries, mainly from telecommunications and 
computing. For the moment, the big, unanswered economic question is 
which will be the sustainable business models which propel the media in 
the coming decades. Furthermore, there is significant tension between 
technological utopias, the role of regulators and relationships between 
the traditional media.

This issue investigates the new consumer standards, the market 
structures which survive, emerging business models, restructuring of 
value chains, and the unprecedented trends which public regulation faces.

Monograph
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Digital Economy and its impact in the Media A presentation (1-8)
	José María Álvarez Monzoncillo,	Guillermo de Haro Rodríguez,	Javier
López Villanueva
Spanish media in a new digital world: The great bonfire of the vanities
(9-45)
	José María Álvarez Monzoncillo,	Guillermo de Haro,	Javier
López-Villanueva
The New Digital Media Value Network:  Proposing an Interactive Model of
Digital Media Value Activities (46-74)
	Sylvia Chan-Olmsted,	Ronen Shay
Television production, Funding Models and Exploitation of Content (75-96)
	Gillian Doyle
The New International Division of Cultural Labor Revisited (97-121)
	Toby Miller
The Paradigmatic Evolution of U.S. Television and the Emergence of
Internet-Distributed Television (122-142)
	Amanda D. Lotz
The Digital Turn in the French Audiovisual Model (143-155)
	Olivier Alexandre
Content recommendation, a challenge for television (156-181)
	Joëlle Farchy,	Cécile Méadel,	Arnaud Anciaux
Cultural Policy and the Financial Crisis: Some Reflections on the Cinema Act
(182-203)
	María-Jesús Díaz-González
Advertising presence on the visual configuration of the digital press
(204-230)
	Belinda de Frutos Torres,	Noemi C. Martín García
Transition and adaptation of the wireless industry Colombian deprived to the
digital environment from the perspective of the operators (231-255)
	Andrés Barrios Rubio,	Maria Gutiérrez García
New business models for advertisers: The video games sector in Spain.
Advergaming Vs Ingame Advertising (256-279)
	Ana Sebastián Morillas,	Marian Núñez Cansado,	Daniel Muñoz Sastre
The role of communication in crowdfunding: a case study of cool success
(280-303)
	Cristina Olarte-Pascual,	Yolanda Sierra-Murillo,	Carmen Ortega
The cross-platform format as key of sucess in Transmedia Storytelling. Case
of study: “Las Sinsombrero” webdoc (304-328)
	María Isabel Rodríguez Fidalgo,	Adriana Paíno Ambrosio,	Lucía Jiménez
Iglesias
Promotion and monetization in publishing mobile applications (329-352)
	Fernando Peinado Miguel,	Juan Pablo Mateos Abarca
Spanish fanzine movement and its evolution in the digital age: a conceptual
proposal for the webzine (353-376)
	Alba Giménez Devís,	Jessica Izquierdo Castillo
Multiscreen television and audience research: the case of regional channels
(377-403)
	Mercedes Medina,	Idoia Portilla

RESEARCH ARTICLES
--------

Integration of immersive virtual reality in Communication Degrees (1-21)
	Dr. Ubaldo Cuesta Cambra,	Luis Mañas Viniegra

THEORETICAL INNOVATION
--------

Virtual reality (HMD) and Interaction from the Perspective of Narrative
Construction and Communication: Taxonomic Proposal (1-24)
	Jose Luis Rubio Tamayo,	Manuel Gértrudix Barrio
Selfie and the visual stamp: selfportrait 3.0 (25-47)
	Angel V. Rabadán Crespo



Manuel Gertrudix Barrio
Revista ICONO14
www.icono14.net
(Info /at/ icono14.net)
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