[ecrea] New book: Meanings of Audiences: Comparative Discourses

*Richard Butsch and Sonia Livingstone eds /Meanings of Audiences: 
Comparative Discourses/   Routledge  Aug 2013*

In today's thoroughly mediated societies people spend many hours in the 
role of audiences, while powerful organizations, including governments, 
corporations and schools, reach people via the media. Consequently, how 
people think about, and organizations treat, audiences has considerable 
significance.

This ground-breaking collection offers original, empirical studies of 
discourses about audiences by bringing together a genuinely 
international range of work. With essays on audiences in ancient Greece, 
early modern Germany, Soviet and post-Soviet Russia, Zimbabwe, 
contemporary Egypt, Bengali India, China, Taiwan, and immigrant diaspora 
in Belgium, each chapter examines the ways in which audiences are 
embedded in discourses of power, representation, and regulation in 
different yet overlapping ways according to specific socio-historical 
contexts.

Suitable for both undergraduate and postgraduate students, this book is 
a valuable and original contribution to media and communication studies. 
It will be particularly useful to those studying audiences and 
international media.

*http://www.routledge.com/books/details/9780415837309/*

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