[ecrea] New Book: Organizational and Strategic Communication Research

New e-book from ECREA OSC Section


Organisational and Strategic Communication research: European perspectives


Edited by Gisela Gonçalves, Ian Somerville and Ana Duarte Melo


Published by LabCom,UBI, Covilhã, 2013
The e-book is available for free at: 
http://www.livroslabcom.ubi.pt/book/104





The diversity represented in this book, not only in respect to author 
nationality, but also in theoretical and empirical approaches, reflects 
one of the most salient features of the European Communication Research 
and Education Association: Organisational and Strategic Communication 
Section’s identity. The spectrum of themes analysed in this collection – 
crisis communication, government communication, organisational 
communication and social media, corporate social responsibility, health 
media relations – demonstrates the range and vitality of organisational 
and strategic communication research in Europe.



Table of Contents



Introduction



Narcissist markets and public relations. Reflections on the 
post-recession role of PR  - Adela Rogojinaru



Theoretical approaches in organizational and strategic communication: A 
review of the French academic literature - Arlette Bouzon



Employee communicative actions and companies’ internal communication 
strategies to mitigate the negative effects of crises - Alessandra 
Mazzei and Silvia Ravazzani



Developing the resilience typology: Communication and resilience in 
organisational crisis - Daniel Morten Simonsen



Feedback nightmare: Organisational communication reactions to digital 
critic exposure. A view on some Portuguese cases (2011-2012) - Ana 
Duarte Melo and Helena Sousa



Organizational communication and social media – Challenges for 
strategizing in business and political communication - Natascha 
Zowislo-Gru¨newald and Franz Beitzinger



Identification of influence within the social media - W.B.Vollenbroek, 
S.A. de Vries and E. Constantinides



The (in) communicability of corporate social responsibility – a 
Portuguese insight – Gisela Gonc¸alves



Government communication in a post-conflict society: Contest and 
negotiation in Northern Ireland’s consociational democratic experiment - 
Charis Rice, Ian Somerville and John Wilson



Crisis communication under terrorist threat: A case study of the 
counterterrorist operation in Chechnya - Elena Gryzunova


Media relations in health communication: The sources of information in 
cancer newspaper articles in Portugal - Teresa Rua~o, Sandra Marinho, 
Felisbela Lopes and Luciana Fernandes





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