[ecrea] New book - The Routledge Companion to Advertising and Promotional Culture

BOOK ANNOUNCEMENT:

Matthew P. McAllister and Emily West have co-edited The Routledge 
Companion to Advertising and Promotional Culture (2013, Routledge).

The Routledge Companion to Advertising and Promotional Culture provides 
a guide to the key issues, methodologies, concepts, debates, and 
policies that shape our everyday relationship with advertising.

The book contains eight sections: Historical Perspectives; Political 
Economy; Globalization; Audiences as Labor, Consumers, Interpreters, 
Fans; Identities; Social Institutions; Everyday Life; and The Environment.

With chapters written by leading international scholars working at the 
intersections of media studies and advertising studies, this book is a 
go-to source for those looking to understand the ways advertising has 
shaped consumer culture, in the past and present.

Contributors: Lee Ahern, Neil M. Alperstein, Robin Andersen, Melissa 
Aronczyk, Sarah Banet-Weiser, Jacqueline Botterill, Christopher Boulton, 
Christopher A. Chávez, Hong Cheng, Nicole S. Cohen, Colleen 
Connolly-Ahern, Gary Cross, Brooke Erin Duffy, Mara Einstein, Charlene 
Elliott, Sara M. Grimes, Jonathan Hardy, Christine Harold, Alison Hearn, 
Kwangmi Ko Kim, Chenjerai Kumanyika, Iain MacRury, Matthew P. 
McAllister, Richard K. Popp, Devon Powers, Juliet B. Schor, John 
Sinclair, Christina Spurgeon, Ashli Quesinberry Stokes, Inger L. Stole, 
Joseph Turow, Jamie Warner, and Emily West.


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