Archive for publications, April 2011

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[ecrea] NEW BOOK & Booklaunch: Feeling Canadian: Television, Nationalism & Affect

Wed Apr 20 17:56:51 GMT 2011

Dear Colleagues,

I'm pleased to announce the release of my new book, *Feeling Canadian:
Television, Nationalism&  Affect *(Wilfrid Laurier University Press) and to
invite you to next week's booklaunch party if you are in the Toronto area.
For review or examination copies please contact Clare Hitchens
(clare /at/  To purchse copies, you can order through the Press,
through Amazon, or, in Toronto, at Ryerson Bookstore. Do get your library to
order a copy!

warm regards,
Marusya Bociurkiw

*Wilfrid Laurier University Press, Ryerson School of Radio&  Television
*and Infoscape Centre for the Study of Social Media*
*invite you to the book launch of *
*Feeling Canadian: Television, Nationalism&  Affect*


*...Thursday, April 28, 2011 • 5–7 pm*
*Room G, Oakham House, Ryerson University*
***63 Gould Street, Toronto*
*(at Church Street, one block north of Dundas)*
*Hors d’oeuvres and cash bar • Books available for sale*

Feeling Canadian:Television, Nationalism, and Affect

Order online and receive a 25% discount  $32.95 Paper, 192 pp.    ISBN13:

“My name is Joe, and I AM Canadian!” How did a beer ad featuring an
unassuming guy in a plaid shirt become a national anthem? This book about
Canadian TV examines how affect and consumption work together, producing
national practices framed by the television screen. Drawing on the new field
of affect theory, *Feeling Canadian: Television, Nationalism, and
Affect*tracks the ways that ideas about the Canadian nation flow from
screen to
audience and then from body to body.From the most recent Quebec referendum
to 9/11 and current news coverage of the so-called “terrorist threat,” media
theorist Marusya Bociurkiw argues that a significant intensifying of
nationalist content on Canadian television became apparent after 1995. Close
readings of TV shows and news items such as *Canada: A People’s
History*, *North
of 60*, and coverage of the funeral of Pierre Trudeau reveal how television
works to resolve the imagined community of nation, as well as the idea of a
national self and national others, via affect. Affect theory, with its
notions of changeability, fluidity, and contagion, is, the author argues,
well suited to the study of television and its audience.

Useful for scholars and students of media studies, communications theory,
and national television and for anyone interested in Canadian popular
culture, this highly readable book fills the need for critical scholarly
analysis of Canadian television’s nationalist practices.

Dr. Marusya Bociurkiw,
Assistant Professor, Media Theory
School of Radio and Television Arts
Ryerson University
416-979-5000 Extension 7447
"The Media Studies Blog"<>

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