Archive for publications, April 2011

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[ecrea] New issue - Journal of Advertising

Tue Apr 19 21:19:15 GMT 2011

*Journal of Advertising


*Vol. 40 No. 1 Spring 2011
*Evaluating the Multivariate Beta Binomial Distribution for Estimating
Magazine and Internet Exposure Frequency Distributions
**Yunjae Cheong, John D. Leckenby, and Tim Eakin
*Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and
Advertising Evaluations
**Stefano Puntoni, Joelle Vanhamme, and Ruben Visscher
*Mitigating the Effects of Advergames on Children: Do Advertising Breaks
**Soontae An and Susannah Stern
*Explaining and Articulating the Fit Construct in Sponsorship
**Erik L. Olson and Hans Mathias Thjomoe
*Increasing Power and Preventing Pain: The Moderating Role of Self-Construal
in Advertising Message Framing
**Yongjun Sung and Sejung Marina Choi
*Understanding Consumer Conversations Around Ads in a Web 2.0 World
**Colin Campbell, Leyland F. Pitt, Michael Parent, and Pierre R. Berthon
*Articulating a New Framework for Visual Metaphors in Advertising: A
Structural, Conceptual, and Pragmatic Investigation
**Lampros Gkiouzepas and Margaret K. Hogg
*Personification in Advertising: Using a Visual Metaphor to Trigger
**Marjorie Delbaere, Edward F. McQuarrie, and Barbara J. Phillips
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