Archive for publications, 2009

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[ecrea] new book on health communication

Fri Aug 14 06:19:00 GMT 2009



NEW BOOK SOUTH AFRICAN BOOK ON HEALTH COMMUNICATION



Swanepoel, P. & Hoeken, H. (eds.) 2008. Adapting health communication to cultural needs. Optimizing documents in South-African health communication on HIV and AIDS. Amsterdam / Philadelphia: John Benjamins., pp.178. ISBN: 978 90 272 3247 2



The question of what constitutes effective health communication has been addressed mainly by scholars working in American and European cultural contexts. Many people who could benefit most from effective health communication, however, come from different cultures. A prime example is the threat posed by HIV/AIDS to the people of South Africa. Although it is generally acknowledged that health communication needs to be tailored to the target audience's characteristics with cultural background being one of the most salient ones, little research has been done on how to achieve this. In this book, we bring together leading scholars in the field of health communication as well as communication scholars from South Africa. As such, it can serve as an example of the promises and the limitations of general health communication theories to local praxis as well as provide guidelines for the development of better health communication in South Africa. The book contains the following contributions by scholars from South Africa, the Netherlands and the US:



1. Optimizing health communication in South Africa: An introduction Hans Hoeken and Piet Swanepoel

2 Planned development of culturally sensitive health promotion programs:

          An Intervention Mapping approach

          Madelief G. B. C. Bertens, Herman Schaalma, Kay Bartholomew,
and Bart van den Borne

3.      Creating a climate of safer sex: Making efficacious action plausible

          Gary R. Pettey and Richard M. Perloff

4.      The integrative model of behavioral prediction and message-based HIV

prevention

          Marco Yzer

5. Health education in action in Southern Africa: Soul City

          Sue Goldstein, Harriet Perlman, and Caroline Jane Smith

6. Promoting VCT among South African students: Are we missing the message?

          Piet Swanepoel, Marije Burger, Anne Loohuis, and Carel Jansen

7. Cultural differences in the perceptions of fear and efficacy in South Africa

          Carel Jansen, Hans Hoeken, Dineke Ehlers and Frans van der Slik

8. The effect of language style in message-based HIV prevention

          Elvis Saal

9. Visual health communication: Why and how do literate and low literate South Africans differ in their understanding of visual health messages?

          Alfons Maes, Karen Foesenek, and Hanneke Hoogwegt


_____________________________________________
Prof Pieter J Fourie
Dept of Communication Science/Kommunikasiewetenskap
University of South Africa/Universiteit van Suid-Afrika
Pretoria
Tel: 012-429-6025/ 082-3498111
Fax: 012-429-3346


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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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