[ecrea] New Book: The Content of Media - Quality, Profit and Competition

> The Content of Media - Quality, Profit and Competition
>
> Alfonso Sánchez-Tabernero
>
> In this research about the content of Media, the 
> author starts from three hypothesis: 1) In the 
> last decades the content of the media has 
> impoverished, particularly in the audiovisual 
> sector. 2) The public demands are not the main 
> cause for that tendency. 3) The vulgarisation of 
> the contents is a high-risk company bet.
>
> If the three hypotheses are confirmed, we can 
> conclude that the deterioration of the news and 
> entertainment contents obey mainly to factors 
> that we have not clearly detected: insufficient 
> number of competitors, lack of talent from those 
> who make the products or lack of professionalism 
> in the executive staff or management.
>
> Therefore, if we go through that path, we can 
> open a door to hope: instead of contemplating, 
> in astonishment, the news superficiality and the 
> rudeness of many entertainment programs, we find 
> out that there are possibilities to recover part of the lost land.
>
> About the Author
>
> Alfonso Sánchez-Tabernero is Vice-President of 
> the University of Navarra and Professor of Media 
> Management at the School of Communication in the 
> same university. He is also Doctor in Public 
> Communications (University of Navarra, 1988) and 
> Visiting Fellow at the European Institute for 
> the Media (Düsseldorf). He got the Diploma in 
> Business Administration (IESE Business School, 1996).
>
>
>
>
> Title: «The Content of Media ? Quality, Profit and Competition»
>
> Author: Alfonso Sánchez-Tabernero
>
> Collection: MediaXXI
>
> ISBN: 978-989-8143-11-2
>
> Format: 16 x 23
>
> Pages: 362
>
> Price: 22 ?
>
>
>
> To order, please send us an email to: 
> (geralmediaxxi /at/ formalpress.com) or visit our website http://www.mediaxxi.com/en

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Nico Carpentier (Phd)
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Vrije Universiteit Brussel - Free University of Brussels
Centre for Studies on Media and Culture (CeMeSO)
Pleinlaan 2 - B-1050 Brussels - Belgium
T: ++ 32 (0)2-629.18.56
F: ++ 32 (0)2-629.36.84
Office: 5B.401a
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European Communication Research and Education Association
Web: http://www.ecrea.eu
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E-mail: (Nico.Carpentier /at/ vub.ac.be)
Web: http://homepages.vub.ac.be/~ncarpent/
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