Archive for publications, October 2002

(From 2002 until 2005, this mailing list was called the ECCR mailing list)
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[eccr] TOC: The International Journal on Media Management, Vol. 4, No. 2, 2002

Mon Oct 21 07:35:00 GMT 2002

Dear Colleagues,

On behalf of the  I am pleased The International Journal on Media
to announce that Vol. 4, Number 2, 2002 issue  is now available
at the journal web site:

 This is an issue on
"New Media Impact on Traditional Media Management

The following is the Table of Contents for this Issue:

"New Media as Catalysts for Change in the Transformation of the Book
Publishing Industry"
Ziv, Nina D.
Polytechnic University, New York.

"US Newspapers and the Developments of Online Editions"
Shasank Saksena and C.Ann Hollifield
Times City, India and University of Georgia, USA

"Public Service Television at the Digital Crossroads - The Case of Austria"
Paul Murschetz
University of Applied Studies in Telecommunications and the Media,
St.Pölten, Austria

"A Framework for Assessing Market Entry Opportunities for Internet-Based
Claudia Löbbecke and Marcia Falkenberg
University of Cologne, Germany

"The Sony Corporation: A Case Study in Transnational Media Management"
Richard A. Gershon and Tsotumu Kanayama
Western Michigan University, USA and Sophia University, Japan

"The Evolution of Make/Buy Contracting for UK Independent Television (ITV)"
Lynne A. Nikolychuk
London School of Economics, UK

"A Framework for Building Brand Equity Online for Pur-Play B2C Retailers
and Services"
John Kim, Srinarayan Sharma and Kris Setzekorn
Oakland University, USA

All articles will be  available at and
within next weeks.

Bozena I. Mierzejewska
Executive Editor of JMM
The International Journal on Media Management

University of St.Gallen
mcm institute
Institute for Media and Communications Management
Blumenbergplatz 9
CH-9000 St.Gallen

Tel. ++41 (0)71 2243027
Fax.++41 (0)71 2242771

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