[eccr] TOC: The International Journal on Media Management, Vol. 4, No. 2, 2002

Dear Colleagues,

On behalf of the  I am pleased The International Journal on Media
Management
to announce that Vol. 4, Number 2, 2002 issue  is now available
at the journal web site:http://www.mediajournal.org/.

 This is an issue on
"New Media Impact on Traditional Media Management

http://www.mediajournal.org/

The following is the Table of Contents for this Issue:

"New Media as Catalysts for Change in the Transformation of the Book
Publishing Industry"
Ziv, Nina D.
Polytechnic University, New York.
http://www.mediajournal.org/modules/pub/view.php/mediajournal-78

"US Newspapers and the Developments of Online Editions"
Shasank Saksena and C.Ann Hollifield
Times City, India and University of Georgia, USA
http://www.mediajournal.org/modules/pub/view.php/mediajournal-79

"Public Service Television at the Digital Crossroads - The Case of Austria"
Paul Murschetz
University of Applied Studies in Telecommunications and the Media,
St.Pölten, Austria
http://www.mediajournal.org/modules/pub/view.php/mediajournal-80#

"A Framework for Assessing Market Entry Opportunities for Internet-Based
TV"
Claudia Löbbecke and Marcia Falkenberg
University of Cologne, Germany
http://www.mediajournal.org/modules/pub/view.php/mediajournal-81

"The Sony Corporation: A Case Study in Transnational Media Management"
Richard A. Gershon and Tsotumu Kanayama
Western Michigan University, USA and Sophia University, Japan
http://www.mediajournal.org/modules/pub/view.php/mediajournal-82

"The Evolution of Make/Buy Contracting for UK Independent Television (ITV)"
Lynne A. Nikolychuk
London School of Economics, UK
http://www.mediajournal.org/modules/pub/view.php/mediajournal-83

"A Framework for Building Brand Equity Online for Pur-Play B2C Retailers
and Services"
John Kim, Srinarayan Sharma and Kris Setzekorn
Oakland University, USA
http://www.mediajournal.org/modules/pub/view.php/mediajournal-84


All articles will be  available at www.catchword.co.uk and www.ingenta.com
within next weeks.
____________

Bozena I. Mierzejewska
Executive Editor of JMM
The International Journal on Media Management
http://www.mediajournal.org/

University of St.Gallen
mcm institute
Institute for Media and Communications Management
Blumenbergplatz 9
CH-9000 St.Gallen
http://www.mcm.unisg.ch/

Tel. ++41 (0)71 2243027
Fax.++41 (0)71 2242771




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